Omnichannel Marketing Partner - Data-Driven Campaigns

AbbVie; Illinois; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical/Dental/Vision Insurance

401(k)

Paid time off

Job summary

AbbVie seeks an Omnichannel Marketing Partner to support regional sales execution by coordinating omnichannel customer engagement. You will provide analytics, optimize digital tactics, and translate insights into actionable field opportunities.

Join a cross-functional team in a fast-paced environment, partnering with marketing analytics, CRM, and digital lab functions. Bachelor’s degree and 8+ years’ experience required.

Qualifications

• Requires a Bachelor’s degree and 8+ years total experience.
• 3+ years sales experience or direct support to sales.
• 3+ years cross-functional leadership in marketing/digital
• Hands-on with brand & digital marketing tools and analytics.

Responsibilities

• Provide call planning and omnichannel intelligence to regional teams.
• Optimize digital communications to support field sales between visits.
• Act as a conduit between field sales and brand marketing for feedback.
• Design and execute digital campaigns for HCPs and translate results to field.
• Collaborate with the digital agency of record to optimize campaigns.
• Conduct deep-dive analyses to inform content and strategic plans.
• Guide cross-functional partners on omnichannel strategies and tactics.
• Create regional influence maps and customized HCP profiles.
• Improve CRM utility by resolving contact information gaps.

Skills

Call planning

Omnichannel intelligence

Digital marketing tactics

Campaign design

CRM optimization

Analytics & reporting

Leadership in matrixed environment

Excel

PowerPoint

Executive communication

Education

Bachelor’s Degree

Tools

CRM systems

CDP

Web analytics

Job description

AbbVie seeks an Omnichannel Marketing Partner to support regional sales execution by coordinating omnichannel customer engagement. You will provide analytics, optimize digital tactics, and translate insights into actionable field opportunities.

Join a cross-functional team in a fast-paced environment, partnering with marketing analytics, CRM, and digital lab functions. Bachelor’s degree and 8+ years’ experience required.