Strategic Omnichannel Partner Lead (Associate Director)

AbbVie; Mettawa (IL); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Comprehensive benefits

Paid time off

401(k) plan

Job summary

AbbVie seeks an Associate Director, Omnichannel Partner Lead to oversee a team of Omnichannel Marketing Partners supporting Franchise E brands in US Oncology. This role shapes cross‑functional strategies, partners with Brand, Sales, and legal, and drives data‑driven, personalized HCP engagement.

The ideal candidate has 10+ years, strong leadership, and deep digital marketing and analytics experience, with a track record of optimizing multi‑channel programs at scale.

Qualifications

• Bachelor’s Degree required; advanced degree a plus.
• 10+ years total experience with 3+ years in sales or supporting sales.
• 3+ years hands-on digital marketing and analytics tools experience.
• Experience developing measurement frameworks and reporting.
• Strong cross‑functional and matrixed leadership experience.

Responsibilities

• Lead a team of Omnichannel Marketing Partners and set strategy.
• Share best practices and socialize capabilities across regions.
• Evolve the Omni Partner role with people, process and tech.
• Collaborate with Digital Lab, Brand, MABI, BTS, Sales to enable campaigns.
• Translate brand imperatives into actionable OP plans.
• Drive analytics-led optimization with cross‑functional partners.

Skills

People management

Cross-functional leadership

Digital marketing

Data analytics

Excel

PowerPoint

Communication

Executive storytelling

Education

Bachelor’s Degree

Advanced Degree

Tools

Salesforce

Marketo

Veeva

Google Analytics

Job description

AbbVie seeks an Associate Director, Omnichannel Partner Lead to oversee a team of Omnichannel Marketing Partners supporting Franchise E brands in US Oncology. This role shapes cross‑functional strategies, partners with Brand, Sales, and legal, and drives data‑driven, personalized HCP engagement.

The ideal candidate has 10+ years, strong leadership, and deep digital marketing and analytics experience, with a track record of optimizing multi‑channel programs at scale.