Omnichannel Analytics Product Manager

ABBVIE; Florham Park (NJ); On-site; USD 110,000 - 209,000; Full time

Job summary

AbbVie is seeking a Manager, Analytics Products within the APEX organization to own a subset of omnichannel analytics capabilities. You will lead strategy, define the backlog, and partner with Data Science, Marketing, and BTS to deliver value across HCP and patient journeys.

The role emphasizes AI/ML familiarity, end‑to‑end product lifecycle, measurable outcomes, and strong communication with senior stakeholders. This position is based in the US and offers a collaborative, inclusive culture.

Qualifications

• 5+ years in marketing analytics, digital analytics, or commercial analytics in biopharma, healthcare, or life sciences.
• 3+ years as a product owner or product manager for analytics, data, or technology products, with full lifecycle ownership.
• 3+ years in omni-channel analytics, engagement analytics, journey analytics, or closed‑loop measurement.
• 3+ years defining data and technology requirements in collaboration with data science, engineering, or technology teams.
• 3+ years measuring commercial effectiveness via promotional response analysis, closed‑loop measurement, A/B testing, or quasi‑experimental methods.
• 2+ years hands‑on building AI/ML prototypes, proofs‑of‑concept, or MVPs.
• Hands‑on experience with data science tools (Python, R, SQL) and ability to engage technically with data science and technology partners.

Responsibilities

• Own the product vision, strategy, and roadmap for a subset of Omnichannel analytics capabilities.
• Define the problem space—articulating business outcomes, user needs, scope, and the product backlog.
• Manage the full APEX product lifecycle across 1–2 assigned Omnichannel initiatives.
• Drive value-based prioritization with clear acceptance criteria.
• Define and track success metrics, including adoption and business impact.
• Partner with Marketing, Digital Lab, BTS, APEX Business Units, and external vendors to co‑develop analytics solutions.
• Represent assigned analytics products in Product Council forums for governance and updates.
• Engage stakeholders to shift from feature requests to problem definitions and measurable outcomes.
• Communicate insights and strategy clearly to senior cross‑functional audiences.

Skills

Marketing analytics

Product owner

Omnichannel analytics

Data requirements

A/B testing

AI/ML prototypes

Python

SQL

Education

Bachelor's degree

MBA preferred

Tools

Tableau

Power BI

Figma

Symphony Health

IQVIA

Cursor

Claude Code

Codex

Antigravity

Job description

AbbVie is seeking a Manager, Analytics Products within the APEX organization to own a subset of omnichannel analytics capabilities. You will lead strategy, define the backlog, and partner with Data Science, Marketing, and BTS to deliver value across HCP and patient journeys.

The role emphasizes AI/ML familiarity, end‑to‑end product lifecycle, measurable outcomes, and strong communication with senior stakeholders. This position is based in the US and offers a collaborative, inclusive culture.