Omnichannel Partner Lead - Strategy & Growth

AbbVie Inc.; Mettawa (IL); Sur place; USD 180 000 - 220 000; Plein temps

Avantages offerts par ce poste

Paid time off

Medical/dental/vision insurance

401(k)

Long-term incentive programs

Résumé du poste

AbbVie is seeking an Associate Director, Omnichannel Partner Lead to direct a team of Omnichannel Marketing Partners supporting Franchise E (Elahere & Emrelis) within US Oncology. The role shapes cross-functional strategies with Brand, Sales, and analytics to drive personalized, data-driven HCP engagement.

Responsibilities include leading omnichannel strategy, developing measurement frameworks, and ensuring compliant execution across regions and functions, while building a high-performing team.

Qualifications

• Bachelor's degree required, advanced degree a plus.
• 10+ years total experience.
• 3+ years sales experience or directly supporting sales.
• 3+ years hands-on experience with digital marketing and analytics tools (Web analytics, CRM systems, CDP).
• Experience developing measurement frameworks and leading marketing/change programs.
• Advanced Excel, pivot tables, data visualization.
• 5+ years cross-functional/matrixed leadership.
• 3+ years applied digital media experience.
• Digital media campaign management (budgeting, targeting, optimization).
• CRM software experience (Salesforce, Marketo, Veeva).
• Roles demonstrating driving Sales + Marketing + Analytics performance concurrently.

Responsabilités

• Lead Omnichannel Marketing Partners (OPs) team.
• Formalize and share best practices across Omni Partners as a national capability.
• Drive evolution of the Omni Partner role to increase HCP engagement.
• Influence cross-functional teams to build data-driven campaigns.
• Develop strategic plans with functional leaders and execute Omni Partner initiatives.
• Lead analytics sessions to align with brand objectives and priorities.
• Ensure compliance with Legal and OEC.
• Translate brand imperatives into OP strategies and tactics.
• Collaborate with Franchise E leaders to design support structures.

Connaissances

People management

Digital marketing

Analytics tools

CRM software

Cross-functional leadership

Data visualization

Excel proficiency

Executive communication

Formation

Bachelor's degree

Advanced degree

Outils

Web analytics

CRM (Salesforce)

Veeva

Marketo

CDP

Description du poste

AbbVie is seeking an Associate Director, Omnichannel Partner Lead to direct a team of Omnichannel Marketing Partners supporting Franchise E (Elahere & Emrelis) within US Oncology. The role shapes cross-functional strategies with Brand, Sales, and analytics to drive personalized, data-driven HCP engagement.

Responsibilities include leading omnichannel strategy, developing measurement frameworks, and ensuring compliant execution across regions and functions, while building a high-performing team.