Consumer DTC Omnichannel Marketing Manager

AbbVie; Mettawa (IL); On-site; USD 120,000 - 170,000; Full time

Job summary

AbbVie seeks a Marketing Manager, Omnichannel Strategy - Consumer, to develop and execute omnichannel strategy for Rheumatology portfolio across RINVOQ and SKYRIZI indications. You will partner with brand teams to translate strategy into channel-specific plans, align media briefs, and optimize performance across digital channels.

In this role you will activate CDP capabilities, leverage first-party data, and collaborate with APEX and data vendors to identify patient audiences.

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• Experience in pharmaceutical/healthcare DTC marketing preferred; CPG consumer media experience considered.
• Demonstrated ability to translate strategy into channel-level execution plans.
• Strong media data fluency and ability to pull insights from performance data.
• Proven experience working cross-functionally in a high-matrixed organization; ability to influence without direct authority.
• Strong written and verbal communication skills; comfortable presenting to senior stakeholders.

Responsibilities

• Reinforce and support the overall brand strategic imperatives, translating them into consumer omnichannel plans that pull through to patients across all digital and media channels.
• Lead the development of consumer/DTC omnichannel strategy across RINVOQ and SKYRIZI indications - translating portfolio-level strategic direction into channel-specific, patient-focused plans
• Strategize the customer experience with media channels in scope - including programmatic display, paid social, search, CRM/email, streaming audio and video, and connected TV - in partnership with APEX and media agency partners
• Collaborate with brand team on consumer media briefs; own strategy and channel-level optimization strategic recommendations in partnership with creative and media agency partners
• Translate brand strategy into consumer-facing omnichannel touchpoints that move patients along the awareness-to-action journey
• Evaluate, consult, monitor and optimize consumer campaign performance against defined KPIs; surface insights and recommendations to the AD, Omnichannel Strategy on a regular cadence

Skills

Media data fluency

Cross-functional collaboration

Communication skills

Strategy to execution

Education

Bachelor's degree

MBA or advanced degree

Tools

CDP platforms

First‑party data activation

Audience segmentation tools

Job description

AbbVie seeks a Marketing Manager, Omnichannel Strategy - Consumer, to develop and execute omnichannel strategy for Rheumatology portfolio across RINVOQ and SKYRIZI indications. You will partner with brand teams to translate strategy into channel-specific plans, align media briefs, and optimize performance across digital channels.

In this role you will activate CDP capabilities, leverage first-party data, and collaborate with APEX and data vendors to identify patient audiences.