Omnichannel Strategy Lead - Partner & Growth

AbbVie; Illinois; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k) plan

Job summary

AbbVie seeks an Associate Director, Omnichannel Partner Lead to guide a team of Omnichannel Marketing Partners supporting Franchise E in US Oncology. You will shape the evolution of the OP role, drive cross-functional strategies with Brand, Sales, and center teams, and ensure data-driven HCP engagement.

You will lead a matrixed organization, translate strategic imperatives into actionable plans, and collaborate with Legal and OEC to maintain compliant operations while elevating omnichannel

Qualifications

• Bachelor’s degree required; advanced degree a plus.
• 10+ years total experience with 3+ years supporting sales.
• 3+ years hands-on experience with digital marketing and analytics tools.
• Experience leading cross-functional teams and driving analytics.
• Experience with CRM like Salesforce/Marketo/Veeva.
• Ability to translate brand strategy into omnichannel plans and KPIs.

Responsibilities

• Lead a team of Omnichannel Marketing Partners (OPs).
• Formalize and share best practices across Omni Partners as a national capability.
• Evolve the Omni Partner role with people, process, and tech optimization.
• Influence cross-functional partners to deliver personalized HCP engagement.
• Develop strategic plans and lead execution with IBTs and cross‑functional teams.
• Lead analytical optimization sessions to align with brand objectives.
• Ensure compliance with OEC and Legal during operations.

Skills

Omnichannel

People management

Digital marketing

Analytics

CRM systems

Cross-functional collaboration

Executive communication

Education

Bachelor's Degree

Advanced degree preferred

Tools

Salesforce

Marketo

Veeva

Web analytics

Power BI

Excel

Job description

AbbVie seeks an Associate Director, Omnichannel Partner Lead to guide a team of Omnichannel Marketing Partners supporting Franchise E in US Oncology. You will shape the evolution of the OP role, drive cross-functional strategies with Brand, Sales, and center teams, and ensure data-driven HCP engagement.

You will lead a matrixed organization, translate strategic imperatives into actionable plans, and collaborate with Legal and OEC to maintain compliant operations while elevating omnichannel