Omnichannel Analytics Product Lead

SmartRecruiters, Inc.; Mettawa (IL); On-site; USD 110,000 - 209,000; Full time

Job summary

AbbVie is seeking a Manager, Analytics Products in the US to own defined Omnichannel analytics capabilities within the APEX team. You will partner with Data Science, Marketing,Digital Lab, BTS, and external vendors to deliver analytics solutions that drive measurable business impact across HCP and patient journeys.

This role emphasizes outcome orientation, governance participation, and the ability to translate complex analytics into executive-ready roadmaps and demos.

Qualifications

• 5+ years in marketing analytics, digital analytics, or commercial analytics in biopharma, healthcare, or life sciences.
• 3+ years as a product owner or product manager for analytics or data products, with full lifecycle ownership.
• 3+ years in omni-channel analytics, engagement analytics, journey analytics, or closed-loop measurement.
• 3+ years defining data and technology requirements with data science/engineering teams.
• 3+ years measuring promotional effectiveness via analyses such as A/B tests or quasi-experiments.
• 2+ years building AI/ML prototypes and MVPs.

Responsibilities

• Own the product vision, strategy, and roadmap for a subset of Omnichannel analytics capabilities.
• Define the problem space, outcomes, user needs, scope, and backlog with stakeholders.
• Manage the full product lifecycle for assigned Omnichannel initiatives from intake to adoption.
• Drive value-based prioritization and trade-off decisions based on business impact.
• Define and track success metrics, adoption, and end-to-end impact.

Skills

Marketing analytics

Product ownership

Omnichannel analytics

Data requirements

AI/ML prototypes

Python/R/SQL

Education

Bachelor's degree in quantitative field

MBA/MS/PhD preferred

Tools

Symphony Health

IQVIA

Job description

AbbVie is seeking a Manager, Analytics Products in the US to own defined Omnichannel analytics capabilities within the APEX team. You will partner with Data Science, Marketing,Digital Lab, BTS, and external vendors to deliver analytics solutions that drive measurable business impact across HCP and patient journeys.

This role emphasizes outcome orientation, governance participation, and the ability to translate complex analytics into executive-ready roadmaps and demos.