Omnichannel Strategy Lead, US Specialty

AbbVie; Illinois; In loco; USD 130.000 - 180.000; Tempo pieno

Descrizione del lavoro

AbbVie seeks a Senior Manager for Above Brand and Omnichannel Strategy in the U.S. Specialty to design, implement, and analyze omnichannel analytics and portfolio initiatives.

You will partner with Brand Analytics, Sales Operations, and Customer Experience teams to interpret results and deliver actionable recommendations to inform strategic decisions. You will lead Marketing Mix Modeling efforts, translate KPIs into insights, and communicate findings to stakeholders, driving improved marketplace

Competenze

• 6+ years of relevant experience in quantitative analysis of sales and marketing information.
• Experience in the pharmaceutical industry preferred.
• Strong leadership and cross-functional collaboration with senior management.
• Experience with Marketing Mix Modeling and lift measurement.
• Ability to translate KPIs into actionable insights for marketing channels.
• Strong communication of insights to stakeholders.

Mansioni

• Lead analytics initiatives across omnichannel strategy and portfolio initiatives for U.S. Specialty.
• Lead Media Mix Modeling to optimize promotional investments.
• Communicate insights to a broad group of stakeholders and influence marketing teams and agencies.
• Integrate primary and secondary data and apply therapeutic area knowledge to insights.
• Develop advanced analytic models addressing key business criteria and technical reliability.

Conoscenze

Quantitative analysis

Leadership

Marketing analytics

Communication skills

Formazione

Bachelor’s Degree

Master’s Degree preferred

Strumenti

SQL

Dataiku

Descrizione del lavoro

AbbVie seeks a Senior Manager for Above Brand and Omnichannel Strategy in the U.S. Specialty to design, implement, and analyze omnichannel analytics and portfolio initiatives.

You will partner with Brand Analytics, Sales Operations, and Customer Experience teams to interpret results and deliver actionable recommendations to inform strategic decisions. You will lead Marketing Mix Modeling efforts, translate KPIs into insights, and communicate findings to stakeholders, driving improved marketplace