Senior Manager, Omnichannel Analytics & Strategy

AbbVie; Mettawa (IL); Vor Ort; USD 140.000 - 180.000; Vollzeit

Benefits dieser Stelle

Paid time off

Health insurance

401(k) plan

Zusammenfassung

AbbVie in the United States is seeking a Senior Manager for Above Brand and Omnichannel Strategy to design and manage omnichannel analytics for U.S. Specialty.

You will partner with Brand Analytics, Sales Operations and Customer Experience to inform strategic decisions and optimize marketplace performance. You will lead analytics initiatives, build advanced models, and translate insights into actionable recommendations for Brand and Sales teams, while aligning across APEX verticals and external

Qualifikationen

• 6+ years of quantitative analysis experience in sales/marketing and business planning.
• Experience in the pharmaceutical industry is strongly preferred.
• Strong leadership and ability to partner with senior management.
• Led Marketing Mix Modeling including multi-touch attribution and lift measurements.
• Able to translate KPIs into actionable insights for multiple channels.
• Proven ability to design innovative analytics solutions and communicate results.

Aufgaben

• Lead development and execution of analytics to support omnichannel strategy.
• Own media mix modeling to optimize promotional investments and ROIs.
• Effectively communicate insights to marketing, sales and agency partners.
• Integrate primary/secondary research with therapeutic area knowledge for recommendations.
• Build and apply advanced analytics models addressing key business criteria.

Kenntnisse

Quantitative analysis

Marketing analytics

Leadership

Communication

Ausbildung

Bachelor's Degree

Master's Degree preferred

Tools

SQL

Dataiku

Jobbeschreibung

AbbVie in the United States is seeking a Senior Manager for Above Brand and Omnichannel Strategy to design and manage omnichannel analytics for U.S. Specialty.

You will partner with Brand Analytics, Sales Operations and Customer Experience to inform strategic decisions and optimize marketplace performance. You will lead analytics initiatives, build advanced models, and translate insights into actionable recommendations for Brand and Sales teams, while aligning across APEX verticals and external