Omnichannel Analytics Lead - Strategy & Insights

AbbVie; Mettawa (IL); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

Paid time off

401(k) with matching

Job summary

AbbVie in the United States seeks an experienced Associate Director, Omnichannel Analytics to lead transformative marketing analytics for U.S. Specialty brands. You will drive planning, execution, and reporting with innovative analytics and clear communication to a broad stakeholder group.

The role emphasizes collaboration with Brand Marketing Analytics, Insights and Customer Experience to optimize campaigns, measurement, and engagement across channels.

Qualifications

• Bachelor’s degree in a relevant field with strong analytical skills.
• 10+ years of marketing research or advanced analytics experience.
• Proven leadership and ability to influence senior stakeholders.
• Strategic thinking paired with tactical execution capabilities.
• Ability to present complex insights clearly to diverse audiences.
• Experience navigating a matrix organization in a large company.

Responsibilities

• Lead analytics learnings at key inflection points across channels.
• Head the analytics team and ensure access to advanced techniques.
• Influence cross-functional partners to build data-driven campaigns.
• Lead marketing measurement using patient, caregiver, and market insights.
• Guide franchise analytics and uncover motivating insights.
• Develop KPIs aligning promotional tactics with business goals.
• Oversee development of state-of-the-art models meeting criteria.

Skills

Leadership

Analytical thinking

Communication

Stakeholder management

Strategic thinking

Presentation skills

Problem solving

Business acumen

Education

Bachelor’s Degree in Business/Analytics/Finance/Economics

MBA preferred

Job description

AbbVie in the United States seeks an experienced Associate Director, Omnichannel Analytics to lead transformative marketing analytics for U.S. Specialty brands. You will drive planning, execution, and reporting with innovative analytics and clear communication to a broad stakeholder group.

The role emphasizes collaboration with Brand Marketing Analytics, Insights and Customer Experience to optimize campaigns, measurement, and engagement across channels.