Senior Manager, Omnichannel Strategy & Analytics

AbbVie Inc.; Mettawa (IL); On-site; USD 140,000 - 190,000; Full time

Job summary

AbbVie Inc. is seeking a Senior Manager, Above Brand and Omnichannel Strategy for U.S. Specialty to design, manage, and communicate omnichannel analytics and portfolio initiatives.

You will partner across Brand Analytics, Sales Ops, and Customer Experience to drive insights and actionable recommendations. Responsibilities include leading solution development, media mix modeling, and communicating findings to marketing teams and agencies to optimize promotional investments and marketplace

Qualifications

• Bachelor’s Degree required.
• 6+ years of quantitative sales/marketing analytics experience.
• Pharmaceutical industry experience preferred.
• Proven leadership and senior stakeholder collaboration.
• Experience in Marketing Mix Modeling and lift measurement.

Responsibilities

• Lead advanced analytics to inform marketing and portfolio decisions.
• Drive Media Mix Modeling and promotional investment strategies.
• Communicate insights clearly to senior stakeholders.
• Integrate primary/secondary data with therapeutic knowledge.
• Build innovative models addressing cost, risk, and impact.

Skills

Marketing Analytics

Leadership

Multi-touch Attribution

Marketing Mix Modeling

Data interpretation

KPI translation

Education

Bachelor’s Degree

Master’s Degree preferred

Tools

SQL

Dataiku

Job description

AbbVie Inc. is seeking a Senior Manager, Above Brand and Omnichannel Strategy for U.S. Specialty to design, manage, and communicate omnichannel analytics and portfolio initiatives.

You will partner across Brand Analytics, Sales Ops, and Customer Experience to drive insights and actionable recommendations. Responsibilities include leading solution development, media mix modeling, and communicating findings to marketing teams and agencies to optimize promotional investments and marketplace