Omnichannel Campaign Manager: End-to-End Execution

AbbVie; Illinois; On-site; USD 110,000 - 160,000; Full time

Job summary

AbbVie is seeking a Manager, Omnichannel Campaign Management to lead end-to-end implementation planning of brand omnichannel campaigns. Partner with internal marketing teams and agency partners to ensure on-time delivery and operational excellence in pharmaceutical marketing.

The role requires strong project management, cross-functional coordination, and a proactive approach to risk management. You will use Smartsheets, Workfront, and other tools to track milestones and drive execution across

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5+ years of experience in campaign management, project management, or marketing operations, preferably within pharmaceutical, healthcare, or regulated industries.
• Demonstrated experience managing multi-channel marketing campaigns with cross-functional teams.
• Proficiency in project management tools such as Smartsheet, Adobe Workfront, Asana, or similar platforms.
• Strong understanding of digital marketing channels including email, web, social, and display advertising.
• Experience working in matrixed organizations with multiple stakeholders.
• Excellent organizational skills with ability to manage multiple campaigns simultaneously.
• Strong communication and interpersonal skills with ability to build effective working relationships.
• Detail-oriented with strong problem-solving abilities.

Responsibilities

• Manage end-to-end execution of brand omnichannel campaigns, ensuring on-time delivery and risk mitigation.
• Develop and maintain detailed implementation plans, roadmaps, and timelines across Digital Lab channels.
• Drive day-to-day campaign progress, monitor dependencies, resolve roadblocks, and manage risks.
• Identify scope changes, risks, and issues; escalate or implement corrective actions as needed.
• Coordinate with cross-functional Digital Lab teams, BTS, APEX, and agency partners for execution excellence.
• Use Smartsheets and other PM tools to track status, milestones, and deliverables.
• Support evaluation of campaign implementation effectiveness and apply lessons learned.
• Contribute to process standardization via playbooks, guides, and RACIs.
• Champion automation and AI tools, and partner with Marketing Operations on tool usage.

Skills

Campaign management

Project management

Cross-functional coordination

Digital marketing

Smartsheet

Adobe Workfront

Asana

Risk management

Communication skills

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Smartsheet

Adobe Workfront

Asana

Job description

AbbVie is seeking a Manager, Omnichannel Campaign Management to lead end-to-end implementation planning of brand omnichannel campaigns. Partner with internal marketing teams and agency partners to ensure on-time delivery and operational excellence in pharmaceutical marketing.

The role requires strong project management, cross-functional coordination, and a proactive approach to risk management. You will use Smartsheets, Workfront, and other tools to track milestones and drive execution across