Omnichannel Campaign Manager - Immunology

AbbVie Inc.; Mettawa (IL); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Paid time off

Job summary

AbbVie Inc. in Illinois is looking for a Manager, Omnichannel Campaign Management to lead end-to-end campaign execution within our Marketing Communications team.

You will partner with internal marketing teams and external agencies to ensure timely delivery, operational efficiency, and adherence to regulatory standards across digital channels. The role emphasizes project management, cross-functional coordination, and continuous improvement using PM platforms and AI-enabled tools to optimize

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5+ years of experience in campaign management, project management, or marketing operations, preferably within pharmaceutical, healthcare, or regulated industries.
• Proficiency in project management tools such as Smartsheet, Adobe Workfront, Asana, or similar platforms.
• Strong understanding of digital marketing channels including email, web, social, and display advertising.
• Experience working in matrixed organizations with multiple stakeholders.
• Excellent organizational skills with ability to manage multiple campaigns simultaneously.
• Strong communication and interpersonal skills with ability to build effective working relationships.
• Detail-oriented with strong problem-solving abilities.

Responsibilities

• Manage end-to-end implementation planning of brand omnichannel campaigns across Digital Lab channels.
• Develop and maintain detailed implementation plans, roadmaps, and timelines for campaigns.
• Drive day-to-day campaign progress, monitor dependencies, resolve roadblocks, and manage risks.
• Coordinate with cross-functional teams and external partners to ensure execution excellence.
• Utilize Smartsheets and other project management tools to track status, milestones, and deliverables.
• Support evaluation of campaign implementation effectiveness and drive process improvements.
• Document campaign processes, learnings, and best practices for continuous improvement.
• Collaborate with Omnichannel Experience Leads to align with brand strategy and budgetary needs.

Skills

Campaign management

Project management

Cross-functional coordination

Marketing operations

Digital marketing channels

Communication skills

Attention to detail

Education

Bachelor's degree in Marketing or related field

Tools

Smartsheet

Adobe Workfront

Asana

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Manager, Omnichannel Campaign Management, is a critical execution-focused role within AbbVie's Marketing Communications team, responsible for managing the end-to-end implementation planning of brand omnichannel campaigns. This role partners with multiple internal marketing teams and agency partners to ensure seamless campaign execution, on-time delivery, and operational efficiency. The ideal candidate brings strong project management expertise, cross-functional coordination skills, and a passion for operational excellence in pharmaceutical marketing.

Key Responsibilities

Campaign Execution & Risk Management

• Manage Digital Lab execution of assigned brand omnichannel campaigns, ensuring seamless implementation, timely delivery, and risk mitigation
• Develop and maintain detailed implementation plans, roadmaps, and timelines for assigned campaigns across Digital Lab channels
• Drive day-to-day campaign progress, monitoring dependencies, proactively resolving roadblocks, and managing risks
• Identify changes in scope, risks, and issues, escalating or implementing corrective actions as needed
• Coordinate with cross-functional Digital Lab teams, Business Technology Services (BTS), APEX (where appropriate), and digital agency partners to ensure execution excellence
• Utilize Smartsheets and other project management tools to track campaign status, milestones, and deliverables

Campaign Process Support & Standardization

• Support evaluation of campaign implementation effectiveness to identify efficiency improvements and lessons learned
• Contribute to process standardization by following established playbooks, implementation guides, and RACI models
• Champion automation efficiency initiatives and adopt AI tools and advanced project management platforms
• Partner with Marketing Operations on project management technology usage and optimization
• Document campaign processes, learnings, and best practices for continuous improvement

Stakeholder Collaboration & Communication

• Collaborate with Omnichannel Experience Leads to ensure implementation aligns with brand campaign needs and strategic direction
• Communicate campaign execution updates effectively, providing regular progress reports, risk assessments, and key learnings
• Partner with DMS channel teams to gather timelines, understand channel-specific requirements, and build comprehensive implementation plans
• Connect Omnichannel Experience teams and Lab Capability teams for channel-specific questions on costs, timelines, and data requirements
• Maintain effective working relationships with A3 creative agency and Marketing Operations to ensure alignment on deliverables and review processes

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• 5+ years of experience in campaign management, project management, or marketing operations, preferably within pharmaceutical, healthcare, or regulated industries
• Demonstrated experience managing multi-channel marketing campaigns with cross-functional teams
• Proficiency in project management tools such as Smartsheet, Adobe Workfront, Asana, or similar platforms
• Strong understanding of digital marketing channels including email, web, social, and display advertising
• Experience working in matrixed organizations with multiple stakeholders
• Excellent organizational skills with ability to manage multiple campaigns simultaneously
• Strong communication and interpersonal skills with ability to build effective working relationships
• Detail-oriented with strong problem-solving abilities

Preferred Qualifications

• Experience in pharmaceutical or healthcare marketing
• Knowledge of medical/legal review processes for promotional materials
• Familiarity with CRM systems and marketing automation platforms
• Experience with Agile or other project management methodologies
• Exposure to AI-driven project management tools
• Understanding of creative agency processes and workflows

Key Competencies

• Campaign execution and project management
• Cross-functional coordination and collaboration
• Attention to detail and process adherence
• Proactive problem-solving and risk management
• Effective communication and stakeholder engagement
• Adaptability and flexibility in dynamic environments
• Continuous improvement mindset
• Technical aptitude with project management tools

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof thisposting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location,andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission,incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless anduntil paid andmay bemodifiedat the Company's sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html