NA Demand Gen Lead — Remote, ABM & Pipeline Growth

Cato Networks; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health/vision/dental insurance

401(k)

Stock options

Health Savings/ Flexible Spending

Flexible time-off

Paid parental leave

Disability benefits

Job summary

Cato Networks is seeking a Demand Generation Manager - North America to own the end-to-end demand generation strategy and pipeline for the region. You will translate regional sales targets into plans and independently drive programs from planning through execution, measurement, and optimization.

This is a remote role prioritizing candidates in Eastern or Central Time Zones. Responsibilities include webinars, content syndication, email marketing, nurture programs, paid campaigns, ABM, and budget

Qualifications

• 5+ years in B2B demand generation or growth marketing with regional program ownership.
• Experience in cybersecurity, security, or networking preferred.
• Proven ability to deliver a marketing-sourced pipeline and measurable impact.
• Experience with webinars, content syndication, email marketing, nurture programs, and paid digital campaigns.
• Strong knowledge of Salesforce and marketing automation platforms; proficient funnel analytics.

Responsibilities

• Own North America demand generation end-to-end, including strategy and execution.
• Translate sales goals into demand generation plans and adjust programs based on results.
• Build and run webinars, content syndication, email marketing, nurture programs, and paid campaigns.
• Measure funnel performance and identify opportunities to improve conversion and pipeline.
• Collaborate with Sales, regional marketing, and global teams to align on priorities.
• Manage the North America demand generation budget and vendor relationships.

Skills

B2B demand generation

Growth marketing

Campaign ownership

Sales alignment

Tools

Salesforce

Marketing automation platforms

Campaign reporting tools

Job description

Cato Networks is seeking a Demand Generation Manager - North America to own the end-to-end demand generation strategy and pipeline for the region. You will translate regional sales targets into plans and independently drive programs from planning through execution, measurement, and optimization.

This is a remote role prioritizing candidates in Eastern or Central Time Zones. Responsibilities include webinars, content syndication, email marketing, nurture programs, paid campaigns, ABM, and budget