ABM Demand Gen Lead - Remote, Pipeline Growth

Rainforest; Oregon; Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Unlimited PTO

Paid parental leave

Flexible working environment

Invest in people & culture

Job summary

Rainforest is seeking a Demand Gen Manager to join our Growth Marketing team and drive pipeline from targeted vertical SaaS accounts. This hands-on role leads ABM campaigns across paid channels, events, content, and outbound.

The role collaborates with Marketing Operations to surface signals and convert interest into meetings. Remote, with a preference for Eastern Time Zone, and light travel to company events.

Qualifications

• 3+ years of B2B demand generation, ABM or growth marketing experience.
• Experience running B2B campaigns against a defined target account list of a few thousand accounts or fewer.
• Experience running paid campaigns targeted at named accounts.
• Strong writing skills across email and ad copy.
• A track record of turning event attendance into qualified pipeline.
• Hands-on experience with HubSpot or a similar CRM, and familiarity with GTM tools such as Clay and Apollo.
• Curious and driven, with a high velocity of testing and learning.
• Single-minded focus on generating pipeline, measured by opportunities created rather than activity.
• Comfortable owning channels end to end in a fast-moving startup environment.
• Experience marketing to software, fintech or payments companies is a plus.

Responsibilities

• Own account-based campaigns for Tier 1 and Tier 2 accounts from segmentation to launch and optimization.
• Build tailor-made, multichannel campaigns for high-priority accounts with personalized outreach and content.
• Own paid channels, primarily LinkedIn and Google, and test new ones to improve performance quarter over quarter.
• Turn account signals into meetings and pipeline.
• Run marketing-led outbound, including direct mail and gifting programs.
• Get more pipeline out of events by maximizing engagement and follow-up.
• Partner with our content team to improve distribution and the conversion from content to meetings.
• Work with Marketing Operations to make sure every campaign is measured and every signal is captured in HubSpot.
• Work cross-functionally with Sales to understand lead quality and double down on what's working.

Skills

ABM marketing

Growth marketing

B2B demand gen

Copywriting

Tools

HubSpot

Clay

Apollo

Job description

Rainforest is seeking a Demand Gen Manager to join our Growth Marketing team and drive pipeline from targeted vertical SaaS accounts. This hands-on role leads ABM campaigns across paid channels, events, content, and outbound.

The role collaborates with Marketing Operations to surface signals and convert interest into meetings. Remote, with a preference for Eastern Time Zone, and light travel to company events.