Americas Regional Demand Gen Lead - Hybrid ABM

Cognex Corporation; Natick (MA); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Wellness programs

Job summary

Cognex Corporation is seeking a Regional Demand Generation Specialist for the Americas to design, localize, and activate high-impact marketing programs that accelerate pipeline and revenue growth across North and South America.

You will lead a 1:few ABM motion, partner with global teams, localize assets, manage CoEs (email and trade shows), and optimize regional media spend while reporting funnel health to the Global Director of Demand Gen.

Qualifications

• 5+ years of B2B digital marketing, demand generation, or field marketing experience.
• Proven track record of planning and executing structured 1:few or 1:1 Account-Based Marketing strategies in collaboration with enterprise sales.
• Hands-on experience with Salesforce, Pardot, Demandbase, and Qualified.
• Exceptional communication skills to guide agencies, Centers of Excellence, and cross-functional teams.
• Strong skills in funnel metrics, revenue attribution, and data-driven budget allocation.
• Ability to thrive in a fast-paced environment and manage multiple campaigns simultaneously.

Responsibilities

• Own and execute 1:few ABM strategies for priority accounts in the Americas.
• Collaborate with global marketing partners to share insights and scale programs.
• Localize and deploy global campaign blueprints for regional success.
• Provide regional strategy and briefs to CoEs for email and trade shows.
• Manage regional media spend and agency partners across paid channels.
• Support regional partner co-marketing initiatives and events.
• Track and report on funnel progress from engagement to revenue to inform leadership.

Skills

ABM strategy

B2B digital marketing

Demand generation

Salesforce

Pardot (Account Engagement)

Demandbase

Qualified

Stakeholder management

Analytics & reporting

Budget management

Tools

Salesforce

Account Engagement (Pardot)

Demandbase

Qualified

Job description

Cognex Corporation is seeking a Regional Demand Generation Specialist for the Americas to design, localize, and activate high-impact marketing programs that accelerate pipeline and revenue growth across North and South America.

You will lead a 1:few ABM motion, partner with global teams, localize assets, manage CoEs (email and trade shows), and optimize regional media spend while reporting funnel health to the Global Director of Demand Gen.