Multiplatform Advertising Account Executive

WKYC Studios; Cleveland (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

WKYC Studios in Cleveland is seeking a proven Account Executive to grow new business and manage a diverse portfolio across broadcast TV and Premion streaming/CTV. You will walk into business owner or agency pitches, uncover goals, and tailor multi-platform solutions that win budgets.

You will own the full sales cycle, build a strong pipeline, meet revenue targets, and renew and grow accounts through smart upsell.

Qualifications

• 3–5+ years of media, digital, or advertising sales experience with a proven track record of meeting or exceeding revenue targets in a competitive market.
• Proven ability to prospect, open new business, and build a self-sustaining pipeline.
• Command of the modern media landscape: broadcast TV, streaming/CTV, programmatic, digital video, display, social, and content.
• Experience selling to business owners and/or agencies, and the presence to lead the room in a strategic pitch.
• Strong negotiation, presentation, and relationship-building skills.
• Fluency in turning data and analytics into a clear ROI story clients believe.
• Proficiency with CRM and Microsoft Office; familiarity with Google Analytics, DSPs/SSPs, and ad-management tools a plus.

Responsibilities

• Drive new business. Build and maintain a strong pipeline of local and regional advertisers, connect with key decision-makers and create opportunities across broadcast TV, Premion streaming/CTV and digital.
• Sell strategically and consultatively. Uncover each client's real business goals and architect tailored, multi-platform solutions that tie directly to measurable outcomes.
• Own the full sales cycle. Prospect, qualify, present, negotiate and close business while meeting activity and revenue targets.
• Grow and defend the book. Turn accounts into long-term partnerships; expand them through upsell and cross-sell across the portfolio.
• Pitch with data. Build compelling, insight-driven proposals showing how broadcast reach and connected-TV targeting deliver ROI.
• Run your business. Manage pipeline, forecast accurately, and coordinate with account, creative, and product teams to deliver campaigns that perform.

Skills

Media sales

Pipeline development

Negotiation

CRM proficiency

Presentation skills

Data storytelling

Education

Bachelor's degree

Tools

CRM

Google Analytics

DSP/SSP tools

Job description

WKYC Studios in Cleveland is seeking a proven Account Executive to grow new business and manage a diverse portfolio across broadcast TV and Premion streaming/CTV. You will walk into business owner or agency pitches, uncover goals, and tailor multi-platform solutions that win budgets.

You will own the full sales cycle, build a strong pipeline, meet revenue targets, and renew and grow accounts through smart upsell.