Local Sales Leader — Multi-Platform Growth

The E.W. Scripps Company in; Cleveland (OH); On-site; USD 165,000 - 248,000; Full time

Benefits offered by this job

Full medical, dental and vision plans

Retirement savings plan with company 4

Career path and professional growth

Job summary

WEWS, The E.W. Scripps Company's ABC affiliate in Cleveland, Ohio, is seeking a driven Local Sales Manager to inspire a team of Account Executives and grow local business through broadcast, OTT, SEO/SEM, social, digital display, and email targeting.

You will collaborate with the Director of Sales and other managers to train, motivate, and develop the team, forecast revenue, manage budgets, and optimize pricing and packaging.

Qualifications

• Bachelor's degree in business or related field or equivalent experience preferred.
• Generally, 7+ years proven success in media sales.
• Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required.
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

Responsibilities

• Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
• Organize, direct and manage the execution and performance of a team of local sales Account Executives.
• Negotiate ratings, rates and budgets.
• Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile.
• Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field.
• Utilize SSP, resources and tools provided to build effective sales strategies.
• Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Maintain positive working relationships with outside vendors.
• Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
• Oversee accounts receivable and credit policies.
• Develop and implement pricing and packaging to fill needs of both client and station.
• Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
• Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
• Other duties as assigned.

Skills

Leadership

Coaching

Sales leadership

Education

Bachelor's degree in business or related field

Equivalent experience

Tools

Microsoft Office (Word, Excel, PowerPoint)

Google Office (Sheets, Docs, Slides)

Video conferencing tools (Skype, WebEx, Zoom, MS Teams)

Job description

WEWS, The E.W. Scripps Company's ABC affiliate in Cleveland, Ohio, is seeking a driven Local Sales Manager to inspire a team of Account Executives and grow local business through broadcast, OTT, SEO/SEM, social, digital display, and email targeting.

You will collaborate with the Director of Sales and other managers to train, motivate, and develop the team, forecast revenue, manage budgets, and optimize pricing and packaging.