MSP Business Development Strategist

Pinnacle Group, Inc.; Texas; On-site; USD 70,000 - 110,000; Full time

Job summary

Pinnacle Group is seeking a Business Development Executive to generate and qualify new MSP opportunities, identify prospective clients, and schedule discovery meetings for Directors of Business Development.

The role emphasizes disciplined prospecting, lead qualification, and funnel management to accelerate pipeline growth, with collaboration across sales teams to hand off qualified opportunities and drive revenue.

Qualifications

• Experience in sales, business development, or lead generation within an MSP or workforce solutions.
• Proven success prospecting cold leads and converting outreach into opportunities.
• Ability to differentiate qualified opportunities based on needs, timing and potential.
• Experience contributing to pipeline development through outbound prospecting and qualification.
• Familiarity with funnel metrics and KPIs.
• Understanding MSP solutions and stakeholders in workforce purchasing.
• Proficiency with CRM systems, prospecting platforms, LinkedIn, and multichannel tools.
• Strong communication and relationship-building skills; able to work independently.

Responsibilities

• Outbound Prospecting: Execute targeted outreach to identify MSP clients.
• Lead Generation & Qualification: Assess needs, authority, fit, and buying timelines.
• Qualified Meeting Generation: Schedule discovery meetings for Directors of Business Development.
• Target Account Research: Identify stakeholders and map buyer personas.
• Sales Funnel Development: Maintain a steady flow of qualified opportunities.
• Lead Nurturing: Maintain follow-up cadences and advance opportunities.
• Sales Handoff & Collaboration: Transition qualified opportunities with detailed notes.
• Funnel Conversion & KPI Tracking: Monitor activity and conversion metrics.
• CRM Management: Keep records of interactions and pipeline progression.
• Continuous Improvement: Refine outreach strategies to improve results.

Skills

Outbound Prospecting

Lead Qualification

Qualified Meetings

Account Research

Funnel Management

Lead Nurturing

CRM Proficiency

Communication Skills

Tools

CRM Systems

LinkedIn

Sales Engagement Platforms

Job description

Pinnacle Group is seeking a Business Development Executive to generate and qualify new MSP opportunities, identify prospective clients, and schedule discovery meetings for Directors of Business Development.

The role emphasizes disciplined prospecting, lead qualification, and funnel management to accelerate pipeline growth, with collaboration across sales teams to hand off qualified opportunities and drive revenue.