Monetization PMM Lead, B2B SaaS Pricing & GTM

Bask Health; United States; Remote; USD 130,000 - 180,000; Full time

Job summary

Bask Health is seeking a Senior Product Marketing Manager, Monetization, to lead pricing, packaging, and go-to-market for its monetization-related products. You will define positioning, craft messaging, and align with product, revenue operations, finance, sales, and leadership to communicate value of subscriptions and billing features.

In a fast-growing, entrepreneur-led SaaS environment, you will translate monetization strategy into clear customer-facing stories, build enablement assets for

Qualifications

• 5+ years of professional product marketing experience in B2B SaaS or tech.
• Experience developing product positioning and messaging.
• Experience supporting SaaS pricing, packaging, or monetization initiatives.
• Proven ability to lead go-to-market strategies and product launches.
• Strong understanding of SaaS business models and subscription pricing concepts.
• Ability to communicate complex commercial offerings clearly.
• Experience creating differentiated value propositions and sales enablement materials.
• Strong analytical and strategic thinking skills.

Responsibilities

• Own product marketing strategy for Bask Health's monetization-related capabilities and commercial offerings.
• Develop positioning and messaging for SaaS pricing and packaging.
• Create clear value propositions for different product offerings and customer segments.
• Translate commercial product functionality into understandable customer benefits.
• Develop messaging frameworks for subscription and monetization capabilities.
• Support go-to-market strategies for new product packages and approved commercial offerings.
• Partner with product managers to understand monetization-related roadmaps.
• Collaborate with revenue operations on commercial messaging and packaging communication.
• Work with finance stakeholders to validate approved pricing information.
• Support positioning for billing, subscriptions, and related platform functionality.
• Develop messaging for upgrades, expansion opportunities, and additional product capabilities.
• Conduct customer research to understand purchasing motivations and perceived value.
• Analyze customer feedback related to pricing and packaging clarity.
• Research competitor pricing models, packaging approaches, and commercial positioning.
• Develop competitive differentiation materials for sales teams.
• Create pricing explanation guides and product comparison resources.
• Build sales enablement materials addressing common commercial objections.
• Partner with sales teams to improve product value conversations.
• Collaborate with customer success teams on upgrade and expansion messaging.
• Develop customer education materials for subscription and billing-related features.
• Support website and landing page messaging for commercial offerings.
• Work with growth marketing teams on relevant acquisition and conversion initiatives.
• Help communicate approved changes to product packaging and commercial offerings.
• Coordinate launch communications for monetization-related product releases.
• Identify opportunities to simplify customer understanding of available offerings.
• Define launch and messaging performance metrics with relevant stakeholders
• Analyze conversion, adoption, and expansion trends to inform messaging improvements.
• Present monetization-focused product marketing strategies and recommendations to leadership.

Skills

Pricing strategy

Messaging

Go-to-market

Cross-functional collaboration

Pricing analytics

Stakeholder communication

Strategic thinking

Independent work

Tools

Stripe Billing

Job description

Bask Health is seeking a Senior Product Marketing Manager, Monetization, to lead pricing, packaging, and go-to-market for its monetization-related products. You will define positioning, craft messaging, and align with product, revenue operations, finance, sales, and leadership to communicate value of subscriptions and billing features.

In a fast-growing, entrepreneur-led SaaS environment, you will translate monetization strategy into clear customer-facing stories, build enablement assets for