Senior PMM Monetization - SaaS Pricing & GTM Career

Bask Health; United States; Remote; USD 130,000 - 180,000; Full time

Job summary

Bask Health is seeking a Senior Product Marketing Manager, Monetization, to lead pricing, packaging, and go-to-market for its monetization-related products. You will define positioning, craft messaging, and align with product, revenue operations, finance, sales, and leadership to communicate value of subscriptions and billing features.

In a fast-growing, entrepreneur-led SaaS environment, you will translate monetization strategy into clear customer-facing stories, build enablement assets for

Qualifications

• 5+ years of professional product marketing experience in B2B SaaS or tech.
• Experience developing product positioning and messaging.
• Experience supporting SaaS pricing, packaging, or monetization initiatives.
• Proven ability to lead go-to-market strategies and product launches.
• Strong understanding of SaaS business models and subscription pricing concepts.
• Ability to communicate complex commercial offerings clearly.
• Experience creating differentiated value propositions and sales enablement materials.
• Strong analytical and strategic thinking skills.

Responsibilities

• Own product marketing strategy for Bask Health's monetization-related capabilities and commercial offerings.
• Develop positioning and messaging for SaaS pricing and packaging.
• Create clear value propositions for different product offerings and customer segments.
• Translate commercial product functionality into understandable customer benefits.
• Develop messaging frameworks for subscription and monetization capabilities.
• Support go-to-market strategies for new product packages and approved commercial offerings.
• Partner with product managers to understand monetization-related roadmaps.
• Collaborate with revenue operations on commercial messaging and packaging communication.
• Work with finance stakeholders to validate approved pricing information.
• Support positioning for billing, subscriptions, and related platform functionality.
• Develop messaging for upgrades, expansion opportunities, and additional product capabilities.
• Conduct customer research to understand purchasing motivations and perceived value.
• Analyze customer feedback related to pricing and packaging clarity.
• Research competitor pricing models, packaging approaches, and commercial positioning.
• Develop competitive differentiation materials for sales teams.
• Create pricing explanation guides and product comparison resources.
• Build sales enablement materials addressing common commercial objections.
• Partner with sales teams to improve product value conversations.
• Collaborate with customer success teams on upgrade and expansion messaging.
• Develop customer education materials for subscription and billing-related features.
• Support website and landing page messaging for commercial offerings.
• Work with growth marketing teams on relevant acquisition and conversion initiatives.
• Help communicate approved changes to product packaging and commercial offerings.
• Coordinate launch communications for monetization-related product releases.
• Identify opportunities to simplify customer understanding of available offerings.
• Define launch and messaging performance metrics with relevant stakeholders
• Analyze conversion, adoption, and expansion trends to inform messaging improvements.
• Present monetization-focused product marketing strategies and recommendations to leadership.

Skills

Pricing strategy

Messaging

Go-to-market

Cross-functional collaboration

Pricing analytics

Stakeholder communication

Strategic thinking

Independent work

Tools

Stripe Billing

Job description

Senior PMM Monetization - SaaS Pricing & GTM Career in Newark

Career Trajectory: This Senior PMM role with a monetization specialization is one of the highest-value niches in product marketing. Pricing and packaging expertise is scarce and commands premium compensation — senior PMMs with monetization focus at B2B SaaS companies typically earn $130,000–$180,000+ annually in the US market. The absence of a stated salary here is a mild yellow flag worth probing in interviews.

Skills You'll Build:

• SaaS pricing strategy and value-based packaging — highly transferable to any B2B software company
• Cross-functional influence across product, finance, rev ops, and go-to-market teams
• Healthcare commerce and telehealth domain expertise — a growing, defensible vertical
• Proficiency with subscription metrics (MRR, ARR, ARPU, NRR) increasingly expected at Director-level roles

Company Stage Signals: Bask Health reads as an early-to-mid stage startup — the role requires someone comfortable with ambiguity, building processes from scratch, and working independently. This is a green flag for those seeking ownership and speed, but may mean fewer established resources or dedicated PMM team support.

Green Flags: Broad scope with real ownership; exposure to company leadership; intersection of healthcare and SaaS — two durable growth sectors.

Red Flags: No salary transparency; no mention of benefits, team size, or funding stage. The responsibility list is very long, suggesting this may be a one-person function initially. Candidates should ask about headcount plans and PMM team structure before accepting.

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.

At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.

About the Role

We're looking for a Senior Product Marketing Manager, Monetization to lead product positioning, messaging, and go-to-market strategy for Bask Health's monetization-related products and commercial offerings.

In this role, you'll help customers understand the value of Bask Health's software offerings, subscription capabilities, pricing structures, and product packages. You'll work closely with product managers, revenue operations, finance, sales, customer success, growth marketing, and company leadership to develop clear messaging around how customers purchase, adopt, and expand their use of the platform.

This role requires someone who understands B2B SaaS monetization and can communicate pricing and packaging decisions in a way that supports both customer understanding and business growth. A major part of the role involves translating monetization strategy into customer-facing messaging that is accurate, straightforward, and aligned with product value.

What You'll Do

• Own product marketing strategy for Bask Health's monetization-related capabilities and commercial offerings.
• Develop positioning and messaging for SaaS pricing and packaging.
• Create clear value propositions for different product offerings and customer segments.
• Translate commercial product functionality into understandable customer benefits.
• Develop messaging frameworks for subscription and monetization capabilities.
• Support go-to-market strategies for new product packages and approved commercial offerings.
• Partner with product managers to understand monetization-related roadmaps.
• Collaborate with revenue operations on commercial messaging and packaging communication.
• Work with finance stakeholders to validate approved pricing information.
• Support positioning for billing, subscriptions, and related platform functionality.
• Develop messaging for upgrades, expansion opportunities, and additional product capabilities.
• Conduct customer research to understand purchasing motivations and perceived value.
• Analyze customer feedback related to pricing and packaging clarity.
• Research competitor pricing models, packaging approaches, and commercial positioning.
• Develop competitive differentiation materials for sales teams.
• Create pricing explanation guides and product comparison resources.
• Build sales enablement materials addressing common commercial objections.
• Partner with sales teams to improve product value conversations.
• Collaborate with customer success teams on upgrade and expansion messaging.
• Develop customer education materials for subscription and billing-related features.
• Support website and landing page messaging for commercial offerings.
• Work with growth marketing teams on relevant acquisition and conversion initiatives.
• Help communicate approved changes to product packaging and commercial offerings.
• Coordinate launch communications for monetization-related product releases.
• Identify opportunities to simplify customer understanding of available offerings.
• Define launch and messaging performance metrics with relevant stakeholders
• Analyze conversion, adoption, and expansion trends to inform messaging improvements.
• Present monetization-focused product marketing strategies and recommendations to leadership.

Requirements

• 5+ years of professional product marketing experience, preferably within B2B SaaS, subscription software, or technology companies.
• Demonstrated experience developing product positioning and messaging.
• Experience supporting SaaS pricing, packaging, or monetization initiatives.
• Proven ability to lead go-to-market strategies and product launches.
• Strong understanding of SaaS business models and subscription-based products.
• Familiarity with pricing and packaging concepts.
• Ability to communicate complex commercial offerings clearly.
• Experience developing differentiated product value propositions.
• Strong understanding of customer acquisition and expansion journeys.
• Experience conducting customer, market, and competitive research.
• Ability to analyze customer feedback and purchasing motivations.
• Experience creating sales enablement and commercial product materials.
• Strong written communication and storytelling skills.
• Experience collaborating with product managers and technical stakeholders.
• Ability to work effectively with revenue operations and finance teams.
• Experience partnering with sales and customer success teams.
• Strong analytical and strategic thinking skills.
• Familiarity with product marketing performance metrics.
• Ability to interpret conversion, adoption, and expansion trends.
• Experience managing multiple cross-functional initiatives.
• Excellent presentation and stakeholder communication abilities.
• Strong organizational and project management skills.
• Ability to work independently and take ownership of deliverables.
• Strong attention to detail when communicating pricing and commercial terms.
• Comfortable working in a product-focused, rapidly evolving software environment.

Nice to Have

• Product marketing experience at a subscription-based SaaS company.
• Experience marketing billing or subscription management software.
• Familiarity with Stripe Billing or similar subscription infrastructure.
• Understanding of SaaS pricing and packaging research.
• Experience supporting pricing experiments or packaging changes.
• Familiarity with value-based pricing concepts.
• Experience developing product tier comparisons and upgrade messaging.
• Understanding of product-led growth strategies.
• Experience supporting free trial or self-service conversion initiatives.
• Familiarity with SaaS revenue metrics such as MRR, ARR, ARPU, and expansion revenue.
• Experience working with revenue operations teams.
• Understanding of customer lifecycle marketing.
• Experience supporting upsell and cross-sell initiatives.
• Familiarity with e-commerce or merchant enablement platforms.
• Experience marketing software to entrepreneurs or small businesses.
• Understanding of direct-to-consumer business models.
• Experience positioning white-label SaaS products.
• Familiarity with telehealth technology or healthcare commerce.
• Experience conducting competitive pricing and packaging research.
• Experience developing product marketing processes in a growing technology company.

Is this role fully remote or does it require working from a specific office? The job posting does not specify a physical office location, suggesting it may be a remote or distributed position within the United States. Candidates should confirm remote work arrangements directly with Bask Health during the interview process. What level of experience is required for this Senior Product Marketing Manager role? Bask Health requires 5+ years of professional product marketing experience, preferably within B2B SaaS, subscription software, or technology companies, along with demonstrated experience in pricing, packaging, and go-to-market strategy. Does the posting mention salary or compensation details? No salary or compensation information is provided in the job posting. Candidates are encouraged to discuss compensation expectations during the interview process. Do I need healthcare or telehealth industry experience to apply? Healthcare or telehealth experience is listed as a "nice to have" rather than a requirement — the core requirements focus on B2B SaaS, subscription software, and monetization marketing experience. What teams will the Senior PMM, Monetization collaborate with most closely? This role involves frequent collaboration with product managers, revenue operations, finance, sales, customer success, and growth marketing teams, as well as direct interaction with company leadership.