Senior PMM: Merchant Platform & Growth (Remote)

Bask Health; United States; Remote; USD 130,000 - 180,000; Full time

Job summary

Bask Health is seeking a Senior Product Marketing Manager, Merchant Platform & Growth, to lead positioning, GTM strategy, and merchant-focused growth initiatives. You will translate platform capabilities into clear messaging and work with product, engineering, sales, CS, and leadership to drive launches and measurable outcomes.

This role requires B2B SaaS marketing expertise, ability to balance strategic thinking with hands-on execution, and a knack for collaborating with founders.

Qualifications

• 5+ years in B2B SaaS product marketing.
• Proven ability to develop product positioning and GTM plans.
• Experience leading cross-functional product launches.
• Strong written and storytelling skills.

Responsibilities

• Own product marketing strategy for Bask Health's merchant‑facing software platform.
• Develop positioning and messaging for merchant products and capabilities.
• Define differentiated value propositions for entrepreneurs, e-commerce businesses, and healthcare operators.
• Translate complex platform functionality into understandable customer benefits.
• Lead cross‑functional product launch planning and execution.
• Partner with sales to improve product demonstrations and commercial conversations.

Skills

Product marketing

Go-to-market strategy

Cross-functional collaboration

Messaging & positioning

Analytics & measurement

Tools

CRM & marketing automation platforms

Job description

Bask Health is seeking a Senior Product Marketing Manager, Merchant Platform & Growth, to lead positioning, GTM strategy, and merchant-focused growth initiatives. You will translate platform capabilities into clear messaging and work with product, engineering, sales, CS, and leadership to drive launches and measurable outcomes.

This role requires B2B SaaS marketing expertise, ability to balance strategic thinking with hands-on execution, and a knack for collaborating with founders.