Senior Growth PMM: Monetization & GTM Leader

Linktree; Los Angeles (CA); Hybrid; USD 180,000 - 215,000; Full time

Benefits offered by this job

Wellbeing allowance

Medical/dental/vision coverage

Retirement contributions

Stock option program

Generous paid time off

Job summary

Linktree is seeking a Senior Product Marketing Manager, Growth to define monetization strategy for paid products and the broader revenue ecosystem. You will partner with Product, Growth, Data, Design, Finance, and executives to shape pricing, positioning, and GTM for launches and ongoing optimization.

You'll craft frameworks and narratives that connect customer insight to commercial opportunities, guiding investments and communicating value across all user touchpoints.

Qualifications

• Experience defining and leading monetization strategy for subscriptions, add-ons, and new revenue products.
• Ability to translate customer insights and market dynamics into strategic pricing and packaging recommendations.
• Strong cross-functional collaboration with Product, Growth, Finance, Design and Leadership.

Responsibilities

• Set revenue product marketing strategy for monetization ecosystem and future pricing initiatives.
• Define positioning, messaging, and architecture for paid offerings across segments and markets.
• Shape the strategic narrative for turning a free product into a monetizable platform.
• Translate insights and priorities into clear recommendations for senior leadership.
• Lead monetization go-to-market strategy and audience segmentation for launches.

Skills

Monetization strategy

GTM strategy

Pricing and packaging

Stakeholder collaboration

Customer insight

Job description

Linktree is seeking a Senior Product Marketing Manager, Growth to define monetization strategy for paid products and the broader revenue ecosystem. You will partner with Product, Growth, Data, Design, Finance, and executives to shape pricing, positioning, and GTM for launches and ongoing optimization.

You'll craft frameworks and narratives that connect customer insight to commercial opportunities, guiding investments and communicating value across all user touchpoints.