VP, Product Marketing & Monetization Strategy

SimplePractice; United States; On-site; USD 260,000 - 330,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life & disability insurance

401(k) plan with match

Flexible Time Off

Wellbeing days

Paid holidays and summer Fridays

Mental health resources

Paid parental leave & Backup Care

Employee Resource Groups

Job summary

SimplePractice, a leading platform for independent mental healthcare practitioners, seeks a strategic VP of Product Marketing & Pricing Strategy. This role drives product marketing, pricing, packaging, and monetization across the product portfolio, reporting to the CMO and partnering with Product, Sales, Finance, and executive leadership to deliver growth.

The ideal candidate has deep SaaS pricing experience, a data-driven mindset, and a proven ability to translate customer needs into compelling

Qualifications

• 10+ years of product marketing leadership in a SaaS/tech or platform business.
• Deep pricing, packaging, and monetization expertise.
• Proven success launching pricing changes or monetization models in-market.
• Experience serving SMB customers is strongly preferred.
• Healthcare/healthtech or regulated industries experience is a plus.
• Strong partnership with Product leadership to shape strategy, roadmap and GTM.
• Experience leading market research, customer insights, or VOC programs.
• Strong fluency in AI applications to GTM, product, and pricing.

Responsibilities

• Lead product marketing strategy across the SimplePractice portfolio, including positioning, messaging, segmentation, launches, lifecycle GTM, competitive intel, and adoption programs.
• Partner with the Chief Product Officer and Product leadership to shape product strategy, roadmap priorities, market opportunities, customer needs, and commercialization plans.
• Build integrated go-to-market strategies that align Product, Marketing, Growth, Brand, Customer Success, Finance, Data, Sales, and Operations around clear outcomes.
• Develop compelling narratives that communicate SimplePractice’s value to private practice owners, clinicians, and the healthcare ecosystem.
• Establish a scalable product launch discipline with readiness planning, enablement, measurement, and post-launch optimization.
• Drive measurable improvements in adoption, engagement, retention, expansion, and monetization.
• Own pricing, packaging, and monetization strategy in partnership with stakeholders; lead complex pricing initiatives end-to-end.
• Build a data-driven, executive-ready case for pricing changes and packaging decisions.
• Lead, coach, and scale a high-performing team across product marketing, pricing strategy, and market research.

Skills

Product marketing leadership

Pricing strategy

Monetization

Go-to-market strategy

Market research

AI fluency

Executive communication

Cross-functional leadership

Job description

SimplePractice, a leading platform for independent mental healthcare practitioners, seeks a strategic VP of Product Marketing & Pricing Strategy. This role drives product marketing, pricing, packaging, and monetization across the product portfolio, reporting to the CMO and partnering with Product, Sales, Finance, and executive leadership to deliver growth.

The ideal candidate has deep SaaS pricing experience, a data-driven mindset, and a proven ability to translate customer needs into compelling