Monetization Growth Lead for Creative AI

Adobe Inc.; San Jose (CA); On-site; USD 189,000 - 273,000; Full time

Job summary

Adobe Inc. is seeking a Senior Manager to grow monetization for Creative Professionals on desktop and web. You will lead a team of growth product managers, set the strategy, and run experiments to convert free users to paid subscribers.

You will define pricing, metering, and credit models for generative AI, manage revenue growth, and collaborate with cross-functional teams across time zones. This is a high-impact, leadership role.

Qualifications

• 5+ years in growth, product management, or monetization for a consumer subscription business, including leading a team.
• You've moved a revenue or growth number in a product-led-growth business, with monetization work you can point to.
• Deep expertise in AI feature monetization: pricing and gating generative features, and the unit economics behind them.
• Comfort with credit and metering mechanics: feature and plan-level metering, soft caps, and fair-use limits.
• You know subscription packaging across plans, tiers, and offers.
• You decide what to measure, benchmark, segment, and prioritize from data with Data Science.
• Clear communication with senior leaders. You take a position and back it with facts.
• Experience with creative software, SaaS, or AI-native products is a plus.

Responsibilities

• Own the paywalls and in-app upsells that turn free users into paid subscribers, and improve them through testing.
• Set pricing and usage limits for generative AI, including credit and consumption models, and manage credit packs.
• Contribute to metering and pricing for agentic and AI-assistant experiences, with a focus on cost and margin.
• Run a consistent A/B testing program: form hypotheses, size the impact, and prioritize with data.
• Build monetization strategies that connect upgrade moments to the value users get from their work, lifting freemium-to-paid conversion.
• Partner closely with Product, Product Marketing, Growth Engineering, Data Science, Finance, and the Business and Modeling Strategy team.
• Lead and coach a small team across time zones, including Australia.

Skills

Growth product management

Monetization

AI monetization

Pricing strategies

Metering & limits

A/B testing

Freemium to paid

Cross-functional leadership

Job description

Adobe Inc. is seeking a Senior Manager to grow monetization for Creative Professionals on desktop and web. You will lead a team of growth product managers, set the strategy, and run experiments to convert free users to paid subscribers.

You will define pricing, metering, and credit models for generative AI, manage revenue growth, and collaborate with cross-functional teams across time zones. This is a high-impact, leadership role.