Product Manager - Business Model Strategy

Adobe Inc.; San Francisco (CA); On-site; USD 141,700 - 205,150; Full time

Job summary

Adobe Inc. is looking for a talented individual to define monetization strategies within the Creativity and Productivity segment. This role involves developing pricing and packaging strategies for products focusing on innovative GenAI solutions. The ideal candidate will have experience in pricing strategies and product management.

A collaborative approach with engineering and finance teams is required to ensure successful implementation. This position offers a significant opportunity to impact Adobe's business positively.

Qualifications

• Proven experience developing pricing strategies and successfully bringing them to market.
• Familiarity with creative workflows is a plus.

Responsibilities

• Develop pricing and packaging strategies for FFE products.
• Perform statistical analysis on empirical data.
• Engage with engineering, finance, and operational teams.

Skills

Pricing and packaging strategies

Understanding of emerging GenAI capabilities

Strong communication skills

Leadership ability

Intellectual curiosity

Education

MBA or equivalent experience

Job description

The Opportunity

We are seeking a stellar individual for a high‑impact role focused on defining monetization strategy within Adobe's Creativity and Productivity business segment (historically referred to as Digital Media and home to such premier products as Creative Cloud, Acrobat, Photoshop, Illustrator and Firefly). We are a highly visible team responsible for making strategic recommendations that have a significant financial impact.

Our team leads development and refinement of Adobe's monetization strategy, including monetization of GenAI and emerging agentic capabilities across segments and routes‑to‑market. We do this by driving initiatives that optimize new and existing offerings via product innovation, product line determination, business model refinement, and changes to offering and pricing strategy.

As such, the right candidate will find this to be a strong foundation for growth and an outstanding opportunity to have a material impact on the business.

What You'll Do

This particular role will focus on opportunities within the Firefly Enterprise (FFE) portfolio of products, which focuses on providing enterprises creative workflow automation and brand management solutions which leverage innovative GenAI and agentic solutions and deploy novel revenue models. Work will involve developing pricing and packaging strategies for new products, with a key focus on expanding beyond our established seat subscription revenue model. This may involve the following activities:

• Support defining and optimizing monetization strategy for FFE products, including determining the right revenue model, price metric, price point, and packaging.
• Continuously determine how to best monetize newly developed features, adding them to our credit rate cards where necessary.
• Perform statistical analysis on empirical data (sales, usage, etc.)
• Develop financial models that simulate customer behavior and project costs to complete scenario analysis that estimates the impact of proposals on market penetration, company revenues and margin.
• Develop and present proposals that articulate the strategy and return‑on‑investment in order to acquire executive approval.
• Develop and conduct qualitative customer research.
• Design and complete quantitative market research including one or more of the following research methods: Build‑Your‑Own Conjoint, Discrete Choice Conjoint, Gabor‑Granger.

Implementation and Execution

• Engage with engineering, finance, and operational teams to ensure that proposed monetization strategies can be implemented within existing quote‑to‑cash systems, balancing proposals between theoretical monetization potential vs. operational complexity and practicality.
• Collaborate with Product Management and Product Marketing teams to define product roadmaps to better support monetization goals.
• Set guidelines for direct sales, develop sales plays and training as appropriate.
• Complete post‑mortems to ensure proposals are successful and/or refine.

What You'll Need to Succeed

• Proven experience developing pricing and packaging strategies and successfully bringing them to market in a complex matrixed organization.
• Understanding of emerging GenAI capabilities and their practical application across business processes, customer experiences and operational workflows.
• The ability to simplify the complex, quickly define the core problem and frame the solution approach.
• Attention to detail balanced by comfort with ambiguity.
• Excellent deck‑writing, communication, and upward‑influencing skills.
• Strong EQ and leadership ability.
• Intellectual curiosity.
• Experience driving consensus in a large matrixed organization.
• A background in strategy consulting, product management, product marketing, and/or change‑management, ideally in software/technology, are all big pluses.
• Familiarity with creative workflows is a plus.
• MBA or equivalent experience.

AI Use Guidelines for Interviews

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

Expected Pay Range

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $105,300 – $205,150 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $141,700 – $205,150.

Equal Employment Opportunity

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Accessibility

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, contact [e-mail] or call +1 408‑536‑3015.

State‑Specific Notices

California

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.