Mid-Atlantic Regional Director of Sales

Cooper&Hunter USA / ComfortSide; Maryland; Remote; USD 120,000 - 180,000; Full time

Job summary

Comfortside is seeking an experienced Regional Sales Director to drive growth across the Mid-Atlantic region (DC, MD, VA, WV, DE). Remote within the territory with about 50% travel.

You will lead a regional sales team, develop distributor partnerships, and execute growth strategies for Comfortside brands. The ideal candidate has 10+ years in HVAC, is a manufacturer-side leader, and can expand market share through contractor engagement and market development.

Qualifications

• 10+ years of HVAC industry experience, with sales/business development focus.
• Experience with HVAC equipment manufacturer experience is required.
• Proven experience growing sales through distributor networks.
• Strong knowledge of residential and/or light commercial HVAC equipment.
• Experience leading sales teams and developing markets.
• Willingness to travel approximately 50%.
• Established relationships within the HVAC industry.

Responsibilities

• Develop and execute regional growth strategy across Comfortside brands.
• Expand distributor relationships and drive market expansion.
• Lead and develop a high-performing regional sales team.
• Collaborate with Marketing, Product, and Engineering to grow market share.
• Represent Comfortside at industry events and associations.
• Monitor pricing, margins, and competitive positioning.
• Travel throughout the territory to build relationships.
• Provide training to distributors and contractors.

Skills

HVAC sales leadership

Distributor management

Contractor engagement

Market development

Team leadership

Strategic planning

Travel willingness

Tools

CRM software

MS Excel

Sales forecasting

Job description

Comfortside is looking for anexperienced HVAC manufacturer sales leaderto drive our continued growth across the Mid-Atlantic Region

This role is designed for someone who has built their career on themanufacturer side of the HVAC industryand understands how to grow a region through strong distributor partnerships, contractor engagement, market development, and team leadership.

Territory:Mid-Atlantic Region ( DC, MD, VA, WV,DE)

Location:Remote within the territory

Travel:Approximately 50%

As Regional Sales Director, you will be responsible for developing and executing Comfortside’s regional growth strategy. You’ll serve as the face of our brands throughout the region, strengthening existing partnerships, opening new markets, expanding distributor relationships, and building a high-performing regional sales organization.

Key Responsibilities

• Develop and execute regional sales strategies to accelerate growth across all Comfortside brands.
• Develop distributor business plans with key accounts, including sales targets, inventory strategy, product mix, training plans, promotions, and joint marketing activities.
• Expand and strengthen our network of HVAC distributors throughout the Midwest.
• Build long-term relationships with distributors, contractors, manufacturer representatives, consulting engineers, and key industry partners.
• Identify new business opportunities and drive market expansion across residential and light commercial HVAC markets.
• Conduct regular joint sales calls, business reviews, product presentations, and customer meetings.
• Deliver technical and commercial training programs for distributor sales teams and HVAC contractors.
• Support product launches and increase market awareness through educational events, trade shows, open houses, and contractor engagement initiatives.
• Support commercial opportunities, including VRF applications, in collaboration with distributors, contractors, consulting engineers, and our technical team.
• Recruit, mentor, and develop a high-performing regional sales team as the business continues to grow.
• Partner closely with Marketing, Product Management, Technical Support, and Executive Leadership to execute strategic growth initiatives.
• Analyze market trends, competitive activity, and customer feedback to identify opportunities and strengthen our market position.
• Monitor pricing, margins, inventory levels, and competitive positioning and work with management to implement appropriate pricing and promotional strategies.
• Travel throughout the region to build strong customer relationships and support regional growth.
• Represent Comfortside at industry associations, conferences, trade shows, distributor events, and customer meetings throughout the region.

Who We’re Looking For

The ideal candidate brings significant experience workingdirectly for an HVAC equipment manufacturerand has a strong understanding of the manufacturer–distributor–contractor sales channel.

Required Qualifications

• 10+ years of HVAC industry experience, with substantial experience in sales, business development, or regional leadership.
• Previous HVAC equipment manufacturer experience is required.
• Proven experience developing and managing HVAC distributor relationships and growing sales through distribution channels.
• Strong knowledge of residential and/or light commercial HVAC equipment and applications.
• Demonstrated success growing territories, developing new markets, and increasing market share.
• Experience leading, mentoring, or developing sales teams.
• Established relationships within the HVAC industry and a strong understanding of regional market dynamics.
• Ability and willingness to travel approximately 50% throughout the territory.

We’re looking for anenergetic, ambitious, and entrepreneurial sales leaderwho enjoys being in the market, opening doors, developing relationships, and turning opportunities into measurable growth.

This is not simply a role managing an established book of business. It is an opportunity tobuild a region, develop a team, and help shape Comfortside’s continued expansion in the U.S. HVAC market.