Membership Growth & Campaigns Strategist

IEEE; Piscataway Township (NJ); On-site; USD 65,000 - 90,000; Full time

Job summary

IEEE is seeking a Membership Marketing Campaigns Specialist to support membership marketing across channels, from campaign building to reporting and asset creation. The Specialist will build and manage a content library and offers from across the organization, working in a team to implement a shared vision in membership marketing.

The role reports to the Director, Membership Marketing & Operations and requires collaboration on multi-channel campaigns, content development, and project management

Qualifications

• Bachelor's degree in Marketing or equivalent experience.
• 2-4 years relevant work experience in Marketing or Communications.
• Experience with Marketo, Knak, and email campaign design.
• Proficiency with analytics and reporting tools (Tableau, Google Analytics).
• Strong written and verbal communication with attention to detail.

Responsibilities

• Campaign Design and Execution: assist in email campaigns and newsletters; create templates; manage end-to-end campaigns; analyze results using A/B testing.
• Content Creation and Management: assist in content creation; source articles and webinars; create digital assets; develop social posts; update membership pages.
• Marketing Project Support: contribute to graphic design, asset creation, reporting and presentations for the membership marketing team.

Skills

Communication skills

Verbal communication

Written communication

Multitasking

Problem solving

Education

Bachelor's degree in Marketing or equivalent experience

Tools

Adobe Creative Suite (InDesign)

Marketo

Knak

Tableau

Google Analytics

AEM/UCM

Smartsheet

Canva

Job description

IEEE is seeking a Membership Marketing Campaigns Specialist to support membership marketing across channels, from campaign building to reporting and asset creation. The Specialist will build and manage a content library and offers from across the organization, working in a team to implement a shared vision in membership marketing.

The role reports to the Director, Membership Marketing & Operations and requires collaboration on multi-channel campaigns, content development, and project management