Membership Marketing Campaigns Specialist

Institute of Electrical and Electronics Engineers, Inc.; Piscataway Township (NJ); On-site; USD 60,000 - 85,000; Full time

Job summary

The Institute of Electrical and Electronics Engineers, Inc. seeks a Membership Marketing Campaigns Specialist to drive multi-channel engagement across email, web, and social platforms.

You will build end-to-end campaigns in Marketo and Knak, manage content libraries, create assets, and support reporting and optimization through analytics and A/B testing. You will report to the Director, Membership Marketing & Operations, and support various membership initiatives with cross-functional

Qualifications

• Experience creating and managing email campaigns and newsletters.
• Ability to build and maintain end-to-end multi-channel campaigns.
• Familiarity with campaign reporting and optimization.

Responsibilities

• Assist in creation of email campaigns and newsletters targeting members and prospects.
• Create and manage email templates ensuring copy/design consistency.
• Build and maintain end-to-end campaigns for multi-channel programs (lead generation, lead nurture).
• Analyze reports and recommend improvements using A/B testing.
• Content creation for membership marketing; search for articles/webinars for cross-promotion; create digital assets.
• Develop and disseminate social media posts for membership recruitment and engagement.
• Manage web page updates and new pages for the membership marketing team.
• Manage creative asset updates with design agency files.
• Support other marketing projects including graphic design, asset creation, reporting and presentations.

Skills

Email marketing

Campaign management

Content creation

Social media management

Project coordination

A/B testing

Data-driven decision making

Tools

Marketo

Knak

Web analytics

Job description

The Membership Marketing Campaigns Specialist is responsible for the support of IEEE membership marketing efforts across all communication channels, from campaign building, execution, and reporting, to asset creation and project management. On an ongoing basis, the Specialist will build and manage a content library and offers from across the organization. Working in a team environment, they will bring creativity and new ideas as well as be able to implement a shared vision in membership marketing. The Membership Marketing Campaigns Specialist will report to the Director, Membership Marketing & Operations, and be an individual contributor.

Specific duties include but not limited to:

• Assist in the creation of email campaigns and newsletters in Marketo and Knak, targeting current and prospective members, to drive member engagement and promote IEEE membership
• Create and manage email templates, ensuring consistency in copy and design elements for each audience
• Build and maintain end-to-end campaigns to support programs such as multi-channel campaigns, lead generation, and lead nurture programs
• In conjunction with the Strategic Marketing Communications Manager, analyze reports and make recommendations for improvement utilizing A/B testing

Content Creation and Management (30%)

• Assist in content creation for membership marketing efforts
• Actively search out articles, webinars, and other offerings around IEEE for cross-promotion
• Assist in digital asset creation for the above
• Develop and disseminate social media posts for membership recruitment and member engagement for inclusion in IEEE-wide social media presences
• Manage web page updates and new web page creation for the membership marketing team
• Manage creative asset updates, working with source files from our design agency

Marketing Project Support (20%):

Other projects as needed may involve graphic design, asset creation, report, and presentation creation, to support the needs of the membership marketing team.