Membership Marketing Campaigns Specialist

Institute of Electrical and Electronics Engineers, Inc. in; Piscataway Township (NJ); On-site; USD 65,000 - 90,000; Full time

Job summary

IEEE is seeking a Membership Marketing Campaigns Specialist to support membership marketing across channels, including campaign building, execution, and reporting. The role involves content asset creation, web updates, and social/post management within a collaborative team.

The successful candidate will contribute to multi-channel campaigns, lead generation and nurture programs, and work with Marketo, Knak, and analytics tools to optimize performance.

Qualifications

• Bachelor's degree in Marketing or equivalent experience.
• 2-4 years relevant work experience in Marketing or Communications.
• Adobe Creative Suite (InDesign), Marketo or similar CRM system, Tableau or similar reporting and dashboards, Google Analytics, AEM or similar UCM experience, Knak, Smartsheet, Canva.
• Strong skills in MS Office Suite (Word, Excel, PowerPoint) and Google Docs.
• Demonstrated problem solving skills.
• Demonstrated written communication skills.
• Strong verbal communication and listening skills.
• Ability to simultaneously handle multiple priorities.
• Demonstrates a high level of accuracy, even under pressure.
• Excellent organizational skills.
• Proactively approaches responsibilities.

Responsibilities

• Campaign Design and Execution: Assist in email campaigns and newsletters to drive member engagement and promote IEEE membership.
• Create and manage email templates, ensuring consistency in copy and design elements for each audience.
• Build and maintain end-to-end campaigns for multi-channel campaigns, lead generation and lead nurture.
• Analyze reports and recommend improvements using A/B testing.
• Content Creation and Management: Assist in content creation for membership marketing efforts.
• Search for articles, webinars, and other IEEE offerings for cross-promotion.
• Create digital assets for the above.
• Develop and disseminate social posts for recruitment and engagement.
• Manage web page updates and new page creation for the membership marketing team.
• Manage creative asset updates with our design agency.

Skills

Strong writing skills

Strong verbal communication

Demonstrated problem solving

Ability to multitask

High accuracy under pressure

Education

Bachelor's degree in Marketing or equivalent experience

Tools

Marketo

Knak

Adobe Creative Suite (InDesign)

Tableau

Google Analytics

AEM/UCM

Google Docs

Smartsheet

Canva

Job description

IEEE is an EEO/AAP Employer/Protected Veterans/Disabled

Job Description - Membership Marketing Campaigns Specialist (260373)

Job Description

Membership Marketing Campaigns Specialist - 260373 : KNW-B30

Description

The Membership Marketing Campaigns Specialist is responsible for the support of IEEE membership marketing efforts across all communication channels, from campaign building, execution, and reporting, to asset creation and project management. On an ongoing basis, the Specialist will build and manage a content library and offers from across the organization. Working in a team environment, they will bring creativity and new ideas as well as be able to implement a shared vision in membership marketing. The Membership Marketing Campaigns Specialist will report to the Director, Membership Marketing & Operations, and be an individual contributor.

Specific duties include but not limited to:

Campaign Design and Execution (50%)

• Assist in the creation of email campaigns and newsletters in Marketo and Knak, targeting current and prospective members, to drive member engagement and promote IEEE membership
• Create and manage email templates, ensuring consistency in copy and design elements for each audience
• Build and maintain end-to-end campaigns to support programs such as multi-channel campaigns, lead generation, and lead nurture programs
• In conjunction with the Strategic Marketing Communications Manager, analyze reports and make recommendations for improvement utilizing A/B testing

Content Creation and Management (30%)

• Assist in content creation for membership marketing efforts
• Actively search out articles, webinars, and other offerings around IEEE for cross-promotion
• Assist in digital asset creation for the above
• Develop and disseminate social media posts for membership recruitment and member engagement for inclusion in IEEE-wide social media presences
• Manage web page updates and new web page creation for the membership marketing team
• Manage creative asset updates, working with source files from our design agency

Marketing Project Support (20%):

Other projects as needed may involve graphic design, asset creation, report, and presentation creation, to support the needs of the membership marketing team.

Qualifications

• Bachelor's degree in Marketing or equivalent experience
• 2-4 years relevant work experience in Marketing or Communications
• Adobe Creative Suite (InDesign), Marketo or similar CRM system, Tableau or similar reporting and dashboards, Google Analytics, AEM or similar UCM experience, Knak, Smartsheet, Canva.
• Strong skills in MS Office Suite (Word, Excel, PowerPoint) and Google Docs
• Demonstrated problem solving skills
• Demonstrated written communication skills
• Strong verbal communication and listening skills
• Ability to simultaneously handle multiple priorities
• Demonstrates a high level of accuracy, even under pressure
• Excellent organizational skills
• Proactively approaches responsibilities

Project Demonstrated project management skills

A non-profit organization, IEEE is the world's leading professional association for the advancement of technology.