Membership Campaigns & Growth Specialist

Institute of Electrical and Electronics Engineers, Inc.; Piscataway Township (NJ); In loco; USD 60.000 - 85.000; Tempo pieno

Descrizione del lavoro

The Institute of Electrical and Electronics Engineers, Inc. seeks a Membership Marketing Campaigns Specialist to drive multi-channel engagement across email, web, and social platforms.

You will build end-to-end campaigns in Marketo and Knak, manage content libraries, create assets, and support reporting and optimization through analytics and A/B testing. You will report to the Director, Membership Marketing & Operations, and support various membership initiatives with cross-functional

Competenze

• Experience creating and managing email campaigns and newsletters.
• Ability to build and maintain end-to-end multi-channel campaigns.
• Familiarity with campaign reporting and optimization.

Mansioni

• Assist in creation of email campaigns and newsletters targeting members and prospects.
• Create and manage email templates ensuring copy/design consistency.
• Build and maintain end-to-end campaigns for multi-channel programs (lead generation, lead nurture).
• Analyze reports and recommend improvements using A/B testing.
• Content creation for membership marketing; search for articles/webinars for cross-promotion; create digital assets.
• Develop and disseminate social media posts for membership recruitment and engagement.
• Manage web page updates and new pages for the membership marketing team.
• Manage creative asset updates with design agency files.
• Support other marketing projects including graphic design, asset creation, reporting and presentations.

Conoscenze

Email marketing

Campaign management

Content creation

Social media management

Project coordination

A/B testing

Data-driven decision making

Strumenti

Marketo

Knak

Web analytics

Descrizione del lavoro

The Institute of Electrical and Electronics Engineers, Inc. seeks a Membership Marketing Campaigns Specialist to drive multi-channel engagement across email, web, and social platforms.

You will build end-to-end campaigns in Marketo and Knak, manage content libraries, create assets, and support reporting and optimization through analytics and A/B testing. You will report to the Director, Membership Marketing & Operations, and support various membership initiatives with cross-functional