Membership Marketing Campaigns Specialist

Institute of Electrical and Electronics Engineers; Piscataway Township (NJ); Presencial; USD 65.000 - 90.000; Jornada completa

Descripción de la vacante

IEEE is seeking a Membership Marketing Campaigns Specialist to support membership marketing across channels, from campaign building to reporting and asset creation. The Specialist will build and manage a content library and offers from across the organization, working in a team to implement a shared vision in membership marketing.

The role reports to the Director, Membership Marketing & Operations and requires collaboration on multi-channel campaigns, content development, and project management

Formación

• Bachelor's degree in Marketing or equivalent experience.
• 2-4 years relevant work experience in Marketing or Communications.
• Experience with Marketo, Knak, and email campaign design.
• Proficiency with analytics and reporting tools (Tableau, Google Analytics).
• Strong written and verbal communication with attention to detail.

Responsabilidades

• Campaign Design and Execution: assist in email campaigns and newsletters; create templates; manage end-to-end campaigns; analyze results using A/B testing.
• Content Creation and Management: assist in content creation; source articles and webinars; create digital assets; develop social posts; update membership pages.
• Marketing Project Support: contribute to graphic design, asset creation, reporting and presentations for the membership marketing team.

Conocimientos

Communication skills

Verbal communication

Written communication

Multitasking

Problem solving

Educación

Bachelor's degree in Marketing or equivalent experience

Herramientas

Adobe Creative Suite (InDesign)

Marketo

Knak

Tableau

Google Analytics

AEM/UCM

Smartsheet

Canva

Descripción del empleo

IEEE is an EEO/AAP Employer/Protected Veterans/Disabled

Job Description - Membership Marketing Campaigns Specialist (260373)

Job Description

Membership Marketing Campaigns Specialist - 260373 : KNW-B30

Description

The Membership Marketing Campaigns Specialist is responsible for the support of IEEE membership marketing efforts across all communication channels, from campaign building, execution, and reporting, to asset creation and project management. On an ongoing basis, the Specialist will build and manage a content library and offers from across the organization. Working in a team environment, they will bring creativity and new ideas as well as be able to implement a shared vision in membership marketing. The Membership Marketing Campaigns Specialist will report to the Director, Membership Marketing & Operations, and be an individual contributor.

Specific duties include but not limited to:

Campaign Design and Execution (50%)

• Assist in the creation of email campaigns and newsletters in Marketo and Knak, targeting current and prospective members, to drive member engagement and promote IEEE membership
• Create and manage email templates, ensuring consistency in copy and design elements for each audience
• Build and maintain end-to-end campaigns to support programs such as multi-channel campaigns, lead generation, and lead nurture programs
• In conjunction with the Strategic Marketing Communications Manager, analyze reports and make recommendations for improvement utilizing A/B testing

Content Creation and Management (30%)

• Assist in content creation for membership marketing efforts
• Actively search out articles, webinars, and other offerings around IEEE for cross-promotion
• Assist in digital asset creation for the above
• Develop and disseminate social media posts for membership recruitment and member engagement for inclusion in IEEE-wide social media presences
• Manage web page updates and new web page creation for the membership marketing team
• Manage creative asset updates, working with source files from our design agency

Marketing Project Support (20%):

Other projects as needed may involve graphic design, asset creation, report, and presentation creation, to support the needs of the membership marketing team.

Qualifications

• Bachelor's degree in Marketing or equivalent experience
• 2-4 years relevant work experience in Marketing or Communications
• Adobe Creative Suite (InDesign), Marketo or similar CRM system, Tableau or similar reporting and dashboards, Google Analytics, AEM or similar UCM experience, Knak, Smartsheet, Canva.
• Strong skills in MS Office Suite (Word, Excel, PowerPoint) and Google Docs
• Demonstrated problem solving skills
• Demonstrated written communication skills
• Strong verbal communication and listening skills
• Ability to simultaneously handle multiple priorities
• Demonstrates a high level of accuracy, even under pressure
• Excellent organizational skills
• Proactively approaches responsibilities

Project Demonstrated project management skills

A non-profit organization, IEEE is the world's leading professional association for the advancement of technology.