Advertising Campaign Tech & QA Analyst

Publicis Groupe; Boston (MA); Hybrid; USD 50,000 - 71,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision insurance

Disability insurance

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe’s Digitas unit in Boston is seeking an Analyst to support and ensure timely and accurate delivery of digital advertising campaigns. You will be central to campaign execution, QA, and daily trafficking tasks across online ad campaigns.

Responsibilities include collecting site specs, uploading creatives, generating and testing tags, and validating data across systems to ensure plan integrity. A detail-oriented, proactive communicator with Excel proficiency will thrive.

Qualifications

• Four years of college education and one to three years of experience in an office environment.
• Proficiency in Microsoft Office and an intuitive understanding of the digital tools reshaping media and advertising.
• Effective time-management with impeccable attention to detail and strong organizational skills.
• Amazing communication skills—straightforward, candid, thoughtful and kind.
• Proficiency in managing numbers; Excel proficiency is an asset.
• Love of media and a drive to learn and improve continuously.
• Familiarity with prompt-based interaction and generative AI tools is a plus.

Responsibilities

• Collect creative/technical specs from sites for all units, including pixel sizes and traffic deadlines.
• Upload creative elements and map according to traffic instructions into an Ad Server.
• Generate, test, and implement tags/codes to ensure alignment with the plan and data integrity.
• Verify campaign elements such as placements, URLs and trackers before launch; cross-check third-party data inputs.
• Maintain daily/weekly QA and documentation of units, URLs, trackers, and measurement pixels.
• Identify recurring issues and alert senior staff with potential solutions.
• Become proficient in Excel and Google Campaign Manager; stay informed on industry news.
• Collaborate with teammates to uphold Brand Safety standards and tag placement.

Skills

Attention to detail

Communication

Time management

Media knowledge

AI tools familiarity

Education

Four years of college education

Tools

Microsoft Office

Google Campaign Manager

Job description

Publicis Groupe’s Digitas unit in Boston is seeking an Analyst to support and ensure timely and accurate delivery of digital advertising campaigns. You will be central to campaign execution, QA, and daily trafficking tasks across online ad campaigns.

Responsibilities include collecting site specs, uploading creatives, generating and testing tags, and validating data across systems to ensure plan integrity. A detail-oriented, proactive communicator with Excel proficiency will thrive.