Media Strategy Associate (Hybrid) — Growth & Insights

Publicis Groupe; Philadelphia (Philadelphia County); Hybrid; USD 54,000 - 72,000; Full time

Job summary

Publicis Groupe’s PHM health media team in the US is seeking a Senior Associate, Strategy to support media planning and analysis, including channel selection, and to own Flowcharts and Creative Asset Trackers.

You will collaborate with cross‑functional teams, analyze audience data, gather insights, and help prepare client presentations for campaigns.

This hybrid role requires three days in office weekly, with opportunities to grow as you contribute to strategy across accounts.

Qualifications

• 2+ years media experience.
• Proficiency in Excel (reporting) and PowerPoint (creating and presenting decks).
• Familiarity with standard media research and planning tools (e.g. Clear Decisions, Media Ocean).

Responsibilities

• Assist in the development of media plans and strategic presentations.
• Manage tasks across multiple accounts and campaigns with efficiency and attention to detail.
• Collaborate with internal cross-functional teams to align on objectives and deliverables.
• Gather and analyze audience insights and competitive data to inform strategies.
• Own and maintain media Flowcharts, ensuring alignment with financial documentation (MBA’s).
• Create and update Creative Asset Trackers and Traffic Workbooks with precision.
• Monitor and resolve issues proactively while seeking guidance when needed.
• Respond promptly to client requests, providing clear communication and outstanding service.
• Build foundational expertise in the media planning and buying process, including the role of various media channels.
• Strive for proficiency in media research tools, software, and competitive marketplace knowledge.
• Participate in PHM’s recruiting and interviewing efforts to support team growth.

Skills

Media experience

Excel

PowerPoint

Media research tools

Tools

Clear Decisions

MediaOcean

Job description

Publicis Groupe’s PHM health media team in the US is seeking a Senior Associate, Strategy to support media planning and analysis, including channel selection, and to own Flowcharts and Creative Asset Trackers.

You will collaborate with cross‑functional teams, analyze audience data, gather insights, and help prepare client presentations for campaigns.

This hybrid role requires three days in office weekly, with opportunities to grow as you contribute to strategy across accounts.