Strategy Associate - Media Planning & Insights

PHM; New York, Northern (NY, KY); Hybrid; USD 54,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Paid time off

Job summary

PHM, a leading health media agency in the US, is seeking a Senior Associate, Strategy in New York. The role supports the Strategy team in selecting media channels and programs, ensuring accuracy of Flowcharts and Trackers, and reporting to Strategy leadership.

This is a hybrid role with four in-office days weekly. You will develop media plans, analyze audience insights, and collaborate across internal teams to meet client objectives.

Qualifications

• 1+ years’ experience in media planning and/or strategy.
• Working knowledge of standard media research and planning tools/platforms (Media Tools Flowchart Software, Prisma/Mediaocean, Clear Decisions, Kantar, MRI/GfK, R/F and Optimization Software, Pathmatics, Mbox, GWI, etc.)
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Strong communication and presentation skills
• Curious and motivated, solution-oriented problem solver
• Ability to work independently as well as in a team setting
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Previous experience working within the HCP or pharmaceutical industries is a plus

Responsibilities

• Assist in the development of media plans and strategic presentations.
• Manage tasks across multiple accounts and campaigns with efficiency and attention to detail.
• Collaborate with internal cross-functional teams to align on objectives and deliverables.
• Gather and analyze audience insights and competitive data to inform strategies.
• Own and maintain media Flowcharts, ensuring alignment with financial documentation (MBAs).
• Create and update Creative Asset Trackers and Traffic Workbooks with precision.
• Monitor and resolve issues proactively while seeking guidance when needed.
• Respond promptly to client requests, providing clear communication and outstanding service.
• Build foundational expertise in the media planning and buying process, including the role of various media channels.
• Strive for proficiency in media research tools, software, and competitive marketplace knowledge.
• Participate in PHM’s recruiting and interviewing efforts to support team growth.

Skills

Media planning

Strategy

Excel

PowerPoint

Communication

Team collaboration

Tools

Media Tools Flowchart Software

Prisma/Mediaocean

Kantar

MRI/GfK

Pathmatics

Mbox

Job description

PHM, a leading health media agency in the US, is seeking a Senior Associate, Strategy in New York. The role supports the Strategy team in selecting media channels and programs, ensuring accuracy of Flowcharts and Trackers, and reporting to Strategy leadership.

This is a hybrid role with four in-office days weekly. You will develop media plans, analyze audience insights, and collaborate across internal teams to meet client objectives.