Strategic Media Associate (Hybrid)

Publicis Health Media; New York (NY); Hybrid; USD 54,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Health Media in New York is seeking a Senior Associate, Strategy to help select media channels and programs using our established strategic approach. You will ensure the accuracy of the Media Plan Flowchart, Creative Asset Tracker, and Traffic Workbooks, reporting to the Supervisor or Associate Director.

This is a hybrid role with four in-office days per week. The recruiter will discuss accommodations as needed and guide you through the interview process.

Qualifications

• 1+ years’ experience in media planning and/or strategy
• Working knowledge of standard media research and planning tools/platforms (Media Tools Flowchart Software, Prisma/Mediaocean, Clear Decisions, Kantar, MRI/GfK, R/F and Optimization Software, Pathmatics, Mbox, GWI, etc.)
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Strong communication and presentation skills
• Curious and motivated, solution-oriented problem solver
• Ability to work independently as well as in a team setting
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Previous experience working within the HCP or pharmaceutical industries is a plus

Responsibilities

• Assist in the development of media plans and strategic presentations.
• Manage tasks across multiple accounts and campaigns with efficiency and attention to detail.
• Collaborate with internal cross-functional teams to align on objectives and deliverables.
• Gather and analyze audience insights and competitive data to inform strategies.
• Own and maintain media Flowcharts, ensuring alignment with financial documentation (MBAs).
• Create and update Creative Asset Trackers and Traffic Workbooks with precision.
• Monitor and resolve issues proactively while seeking guidance when needed.
• Respond promptly to client requests, providing clear communication and outstanding service.
• Build foundational expertise in the media planning and buying process, including the role of various media channels.
• Strive for proficiency in media research tools, software, and competitive marketplace knowledge.
• Participate in PHM’s recruiting and interviewing efforts to support team growth.

Skills

Media planning

Strategy development

Communication

Presentation skills

Excel

PowerPoint

Tools

Media Tools Flowchart Software

Prisma/Mediaocean

Clear Decisions

Kantar

MRI/GfK

R/F and Optimization Software

Pathmatics

Mbox

GWI

Job description

Publicis Health Media in New York is seeking a Senior Associate, Strategy to help select media channels and programs using our established strategic approach. You will ensure the accuracy of the Media Plan Flowchart, Creative Asset Tracker, and Traffic Workbooks, reporting to the Supervisor or Associate Director.

This is a hybrid role with four in-office days per week. The recruiter will discuss accommodations as needed and guide you through the interview process.