Strategy Associate, Health Media — Insight-Driven Planning

Publicis Groupe; Pennsylvania; Hybride; USD 54 000 - 72 000; Plein temps

Résumé du poste

PHM, the leading health media agency in the US, is seeking a Senior Associate, Strategy to support media channel selections and program planning. This hybrid role requires three days in-office weekly and involves ensuring accuracy of Flowcharts, Asset Trackers, and Traffic Workbooks while collaborating with cross-functional teams.

You will analyze audience insights, gather competitive data, and contribute to strategic presentations, while participating in recruiting efforts to grow the team.

Qualifications

• 2+ years media experience.
• Proficiency in Excel (reporting) and PowerPoint (creating and presenting decks).
• Familiarity with standard media research and planning tools (e.g. Clear Decisions, Media Ocean).

Responsabilités

• Assist in the development of media plans and strategic presentations.
• Manage tasks across multiple accounts and campaigns with efficiency and attention to detail.
• Collaborate with internal cross-functional teams to align on objectives and deliverables.
• Gather and analyze audience insights and competitive data to inform strategies.
• Own and maintain media Flowcharts, ensuring alignment with financial documentation (MBA's).
• Create and update Creative Asset Trackers and Traffic Workbooks with precision.
• Monitor and resolve issues proactively while seeking guidance when needed.
• Respond promptly to client requests, providing clear communication and outstanding service.
• Build foundational expertise in the media planning and buying process, including the role of various mediachannels.
• Strive for proficiency in media research tools, software, and competitive marketplace knowledge.
• Participate in PHM's recruiting and interviewing efforts to support team growth.

Connaissances

Media planning

Excel

PowerPoint

Outils

Clear Decisions

Media Ocean

Description du poste

PHM, the leading health media agency in the US, is seeking a Senior Associate, Strategy to support media channel selections and program planning. This hybrid role requires three days in-office weekly and involves ensuring accuracy of Flowcharts, Asset Trackers, and Traffic Workbooks while collaborating with cross-functional teams.

You will analyze audience insights, gather competitive data, and contribute to strategic presentations, while participating in recruiting efforts to grow the team.