Senior Strategy Lead, Healthcare Media

Publicis Groupe; Philadelphia (Philadelphia County); Hybrid; USD 81,000 - 117,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

Disability insurance

401(k) plan

Parental leave

Job summary

PHM (Publicis Health Media) within Publicis Groupe is seeking an Associate Director, Strategy to lead media strategy and planning for assigned clients. The role involves day-to-day management of client needs and ensuring excellence in media strategy, reporting to the Director, Strategy.

The position is hybrid, with three days in-office per week; the recruiter will discuss accommodations if interview is needed. Responsibilities span leadership, client management, and collaboration across teams.

Qualifications

• 5+ years media planning experience.
• 2+ years management experience.
• 1+ year cross-channel media planning experience in 4 channels (Digital, Video, Print, OOH, DTC, HCP, Payer/Managed Market).
• 2+ years: HCP/Pharma media planning and media strategy experience.
• Familiarity with standard media research and planning tools (e.g., MediaOcean).

Responsibilities

• Drive the media planning process aligned with strategic objectives.
• Oversee media strategy development including channel mix and budget allocation.
• Provide initial perspectives on media strategies and approaches.
• Manage multiple accounts and transition between them smoothly.
• Represent cross-functional teams in client and agency partner meetings.
• Push for continuous improvement of team and client deliverables.
• Stay informed on industry trends and Publicis Groupe capabilities.
• Contribute to new business and organic growth efforts.

Skills

Media planning

People management

Cross-channel planning

Healthcare/Pharma media

Media research tools

Tools

MediaOcean

Job description

PHM (Publicis Health Media) within Publicis Groupe is seeking an Associate Director, Strategy to lead media strategy and planning for assigned clients. The role involves day-to-day management of client needs and ensuring excellence in media strategy, reporting to the Director, Strategy.

The position is hybrid, with three days in-office per week; the recruiter will discuss accommodations if interview is needed. Responsibilities span leadership, client management, and collaboration across teams.