Strategic Media Lead, Healthcare (Hybrid)

Publicis Health Media; Philadelphia (Philadelphia County); Hybrid; USD 81,225 - 116,655; Full time

Job summary

Publicis Health Media in the United States seeks an Associate Director, Strategy to lead media strategy and planning for assigned clients, overseeing cross-functional collaboration and ensuring strategic approaches align with business objectives.

This hybrid role requires three days in-office weekly and involves managing a team, guiding client communications, and contributing to growth through informed media decisions.

Qualifications

• 5+ years of media planning experience.
• 2+ years of management experience.
• 1+ year cross-channel media planning experience in 4 channels (Digital, Video, Print, OOH, DTC, HCP, Payer/Managed Market)
• 2+ years: HCP/Pharma media planning and media strategy experience
• Familiarity with standard media research and planning tools (MediaOcean)

Responsibilities

• Drive the media planning process, ensuring alignment with strategic objectives.
• Oversee media strategy development, including channel mix recommendations and budget allocation.
• Provide initial perspectives on media strategies and approaches.
• Manage multiple accounts, transitioning seamlessly between them.
• Represent the interests of cross-functional teams in client and agency partner meetings.
• Push for continuous improvement of self, team, and client deliverables.
• Stay informed on industry trends, emerging media opportunities, and Publicis Groupe capabilities.
• Contribute to new business and organic growth efforts.

Skills

Media planning

Team management

Cross-channel planning

Pharma/HCP media

Client communications

Tools

MediaOcean

Job description

Publicis Health Media in the United States seeks an Associate Director, Strategy to lead media strategy and planning for assigned clients, overseeing cross-functional collaboration and ensuring strategic approaches align with business objectives.

This hybrid role requires three days in-office weekly and involves managing a team, guiding client communications, and contributing to growth through informed media decisions.