Hybrid Strategy Associate: Data-Driven Media Plans

Publicis Health Media; Chicago (IL); Hybrid; USD 54,000 - 72,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability coverage

401(k)

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Health Media in Chicago is seeking a Senior Associate, Strategy to support media planning and analysis. The role focuses on ensuring accurate media plan Flowcharts, Creative Asset Trackers, and Traffic Workbooks, reporting to the Strategy supervisor or Associate Director.

The position is hybrid, with four days in-office weekly. Responsibilities include developing media plans, analyzing audience insights, and collaborating across teams to meet objectives and deliverables.

Qualifications

• 2+ years media experience.
• Proficiency in Excel (reporting) and PowerPoint (creating and presenting decks).
• Familiarity with standard media research and planning tools (e.g. Clear Decisions, media ocean).

Responsibilities

• Assist in the development of media plans and strategic presentations.
• Manage tasks across multiple accounts and campaigns with efficiency and attention to detail.
• Collaborate with internal cross-functional teams to align on objectives and deliverables.
• Gather and analyze audience insights and competitive data to inform strategies.
• Own and maintain media Flowcharts, ensuring alignment with financial documentation (MBA’s).
• Create and update Creative Asset Trackers and Traffic Workbooks with precision.
• Monitor and resolve issues proactively while seeking guidance when needed.
• Respond promptly to client requests, providing clear communication and outstanding service.
• Build foundational expertise in the media planning and buying process, including the role of various media channels.
• Strive for proficiency in media research tools, software, and competitive marketplace knowledge.
• Participate in PHM’s recruiting and interviewing efforts to support team growth.

Tools

Excel

PowerPoint

Clear Decisions

MediaOcean

Job description

Publicis Health Media in Chicago is seeking a Senior Associate, Strategy to support media planning and analysis. The role focuses on ensuring accurate media plan Flowcharts, Creative Asset Trackers, and Traffic Workbooks, reporting to the Strategy supervisor or Associate Director.

The position is hybrid, with four days in-office weekly. Responsibilities include developing media plans, analyzing audience insights, and collaborating across teams to meet objectives and deliverables.