Strategy Associate: Health Media & Insights

Publicis Groupe; New York (NY); Hybrid; USD 54,000 - 80,000; Full time

Job summary

PHM in the US is seeking a Senior Associate, Strategy to support media plan development and insights. This hybrid role requires four in-office days per week and collaboration across internal teams to meet client objectives.

You will manage tasks across accounts, analyze audience data, and maintain flowcharts and trackers to ensure accuracy of financial documentation. Excellent Excel/PowerPoint skills and strong communication are essential.

Qualifications

• 1+ years’ experience in media planning and/or strategy.
• Working knowledge of standard media research and planning tools/platforms (Media Tools Flowchart Software, Prisma/Mediaocean, Clear Decisions, Kantar, MRI/GfK, R/F and Optimization Software, Pathmatics, Mbox, GWI, etc.).
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint.
• Strong communication and presentation skills.
• Curious and motivated, solution-oriented problem solver.
• Ability to work independently as well as in a team setting.
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment.
• Previous experience working within the HCP or pharmaceutical industries is a plus.

Responsibilities

• Assist in the development of media plans and strategic presentations.
• Manage tasks across multiple accounts and campaigns with efficiency and attention to detail.
• Collaborate with internal cross-functional teams to align on objectives and deliverables.
• Gather and analyze audience insights and competitive data to inform strategies.
• Own and maintain media Flowcharts, ensuring alignment with financial documentation (MBAs).
• Create and update Creative Asset Trackers and Traffic Workbooks with precision.
• Monitor and resolve issues proactively while seeking guidance when needed.
• Respond promptly to client requests, providing clear communication and outstanding service.
• Build foundational expertise in the media planning and buying process, including the role of various media channels.
• Strive for proficiency in media research tools, software, and competitive marketplace knowledge.
• Participate in PHM’s recruiting and interviewing efforts to support team growth.

Skills

Media planning

Presentation skills

Microsoft Office (Excel, PowerPoint)

Communication

Independent & team player

Detail-oriented

Tools

Media Tools Flowchart Software

Prisma/Mediaocean

Kantar

MRI/GfK

Job description

PHM in the US is seeking a Senior Associate, Strategy to support media plan development and insights. This hybrid role requires four in-office days per week and collaboration across internal teams to meet client objectives.

You will manage tasks across accounts, analyze audience data, and maintain flowcharts and trackers to ensure accuracy of financial documentation. Excellent Excel/PowerPoint skills and strong communication are essential.