Strategic Media Planner, Associate

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 54,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Paid time off

Job summary

PHM, a leading health media agency in the US, seeks a Senior Associate, Strategy to support media plan development and analytics in a hybrid NYC role. You will ensure accuracy of Flowcharts, Creative Asset Trackers, and Traffic Workbooks while collaborating with cross-functional teams.

You will analyze audience insights and competitive data to inform strategies, and participate in recruiting efforts. 2+ years media experience required.

Qualifications

• 2+ years media experience.
• Proficiency in Excel (reporting) and PowerPoint (creating and presenting decks).
• Familiarity with standard media research and planning tools (e.g. Clear Decisions, Media Ocean).

Responsibilities

• Assist in the development of media plans and strategic presentations.
• Manage tasks across multiple accounts and campaigns with efficiency and attention to detail.
• Collaborate with internal cross-functional teams to align on objectives and deliverables.
• Gather and analyze audience insights and competitive data to inform strategies.
• Own and maintain media Flowcharts, ensuring alignment with financial documentation (MBA's).
• Create and update Creative Asset Trackers and Traffic Workbooks with precision.
• Monitor and resolve issues proactively while seeking guidance when needed.
• Respond promptly to client requests, providing clear communication and outstanding service.
• Build foundational expertise in the media planning and buying process, including the role of various media channels.
• Strive for proficiency in media research tools, software, and competitive marketplace knowledge.
• Participate in PHM’s recruiting and interviewing efforts to support team growth.

Skills

Media planning

Excel

PowerPoint

Audience insights

Tools

Clear Decisions

Media Ocean

Job description

PHM, a leading health media agency in the US, seeks a Senior Associate, Strategy to support media plan development and analytics in a hybrid NYC role. You will ensure accuracy of Flowcharts, Creative Asset Trackers, and Traffic Workbooks while collaborating with cross-functional teams.

You will analyze audience insights and competitive data to inform strategies, and participate in recruiting efforts. 2+ years media experience required.