Strategic Media Planning Associate

Publicis Health Media; Philadelphia (Philadelphia County); Hybrid; USD 54,000 - 72,000; Full time

Job summary

Publicis Health Media in the United States is seeking a Senior Associate, Strategy to help select media channels and craft strategic plan flows. You will ensure accuracy of media plan Flowcharts, Creative Asset Tracker, and Traffic Workbooks while collaborating with cross-functional teams.

This hybrid role requires three days in-office weekly. The recruiter will share specifics and accommodations during interviews.

Qualifications

• 2+ years media experience.
• Proficiency in Excel reporting and PowerPoint for decks.
• Familiarity with media research and planning tools like Clear Decisions and MediaOcean.

Responsibilities

• Assist in the development of media plans and strategic presentations.
• Manage tasks across multiple accounts and campaigns with efficiency and attention to detail.
• Collaborate with internal cross-functional teams to align on objectives and deliverables.
• Gather and analyze audience insights and competitive data to inform strategies.
• Own and maintain media Flowcharts, ensuring alignment with financial documentation (MBA’s).
• Create and update Creative Asset Trackers and Traffic Workbooks with precision.
• Monitor and resolve issues proactively while seeking guidance when needed.
• Respond promptly to client requests, providing clear communication and outstanding service.
• Build foundational expertise in the media planning and buying process, including the role of various media channels.
• Strive for proficiency in media research tools, software, and competitive marketplace knowledge.
• Participate in PHM’s recruiting and interviewing efforts to support team growth.

Skills

2+ years media experience

Excel reporting

PowerPoint decks

Tools

Clear Decisions

MediaOcean

Job description

Publicis Health Media in the United States is seeking a Senior Associate, Strategy to help select media channels and craft strategic plan flows. You will ensure accuracy of media plan Flowcharts, Creative Asset Tracker, and Traffic Workbooks while collaborating with cross-functional teams.

This hybrid role requires three days in-office weekly. The recruiter will share specifics and accommodations during interviews.