Media Sales Executive — Local TV & CTV Growth

TEGNA, Inc.; Dallas (TX); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Comprehensive benefits

Job summary

TEGNA Inc. is seeking a proven Account Executive for WFAA-TV Dallas to grow new business and manage a local advertising book across broadcast TV, Premion streaming/CTV, and digital.

You will walk into offices or agencies, uncover marketing goals, and architect multi-platform campaigns that deliver measurable ROI while meeting revenue targets. This role requires a hunter mindset, strong negotiation skills, and the ability to travel locally as needed; you will join a cross-screen portfolio in a

Qualifications

• XX+ years of media, digital, or advertising sales with a proven track record of meeting or exceeding revenue targets.
• Ability to prospect, open new business, and build a self-sustaining pipeline.
• Command of the modern media landscape: broadcast TV, streaming/CTV, programmatic, digital video, display.
• Experience selling to business owners and/or agencies, and the presence to lead the room in a strategic pitch.
• Strong negotiation, presentation, and relationship-building skills.
• Fluency in turning data and analytics into a clear ROI story clients believe.
• Proficiency with CRM and Microsoft Office; familiarity with Google Analytics, DSPs/SSPs, and ad-management tools a plus.
• Valid driver's license with the ability to travel locally to meet clients and partners as needed.

Responsibilities

• Drive new business growth by building and maintaining a strong pipeline of local and regional advertisers across broadcast TV, Premion streaming/CTV, and digital.
• Sell strategically and consultatively by uncovering client goals and designing tailored, multi-platform solutions tied to measurable outcomes.
• Own the full sales cycle from prospecting to close while consistently meeting activity and revenue targets.
• Grow and defend the book by turning accounts into long-term partnerships and expanding them through upsell and cross-sell.
• Pitch with data by presenting ROI-driven proposals showing how reach and targeting deliver results.
• Run the business by forecasting, managing pipeline, and coordinating with internal teams to optimize campaigns.

Skills

Prospecting

Negotiation

Presentation

Relationship building

CRM software

Tools

Google Analytics

DSPs/SSPs

MS Office

Job description

TEGNA Inc. is seeking a proven Account Executive for WFAA-TV Dallas to grow new business and manage a local advertising book across broadcast TV, Premion streaming/CTV, and digital.

You will walk into offices or agencies, uncover marketing goals, and architect multi-platform campaigns that deliver measurable ROI while meeting revenue targets. This role requires a hunter mindset, strong negotiation skills, and the ability to travel locally as needed; you will join a cross-screen portfolio in a