Media Sales Executive – Local TV & Digital

TEGNA, Inc.; Midland (TX); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical plan options

Dental coverage

Vision coverage

401(k) with match

Teladoc access

Spring Health therapy

Paid time off

Paid holidays

Job summary

TEGNA Inc. in Midland is seeking a competitive, driven Account Executive to develop new business and expand a portfolio of advertising clients.

You will sell broadcast TV, Premion streaming/CTV and digital solutions to local businesses, building a data-informed approach that delivers measurable results. You will cultivate relationships, manage a full sales cycle from prospecting to close, and leverage cross-screen media to meet activity and revenue goals.

Qualifications

• Competitive, self-motivated and goal-oriented with a genuine interest in building a career in sales.
• Strong communication, presentation and relationship-building skills.
• Coachable, curious and motivated to learn consultative media sales.
• Strong organizational skills and follow-through, with the ability to manage multiple priorities.
• Interest in broadcast television, streaming/CTV and digital advertising, with a willingness to learn and stay current on the evolving media landscape.
• Sales, customer service, marketing or advertising experience preferred but not required. Internships, relevant coursework and transferable experience are welcome.

Responsibilities

• Develop new business. Build and maintain a strong pipeline through consistent prospecting. Research local businesses, identify key decision-makers and create opportunities across broadcast TV, Premion streaming/CTV and digital.
• Manage the full sales process. Prospect, qualify, uncover client needs, present solutions, handle objections and close business while working toward established activity and revenue goals.
• Sell consultatively. Learn each client’s business and marketing goals and recommend the right mix of broadcast television, Premion streaming/CTV and digital solutions to deliver measurable results.
• Build compelling proposals. Develop data-informed presentations that demonstrate how broadcast reach and connected-TV targeting can work together to meet client objectives.
• Grow client relationships. Build new accounts into long-term partnerships by delivering results, maintaining strong relationships and identifying opportunities for continued growth.
• Manage your pipeline. Use CRM and prospecting tools to manage activity, maintain an accurate pipeline and keep opportunities moving. Partner with account, creative and product teams to deliver effective campaigns for clients.

Skills

Competitive

Self-motivated

Goal-oriented

Communication skills

Presentation skills

Relationship-building

Coachable

Curious

Learn consultative media sales

Organizational skills

Local travel

Tools

CRM

Microsoft Office

Digital advertising tools

Job description

TEGNA Inc. in Midland is seeking a competitive, driven Account Executive to develop new business and expand a portfolio of advertising clients.

You will sell broadcast TV, Premion streaming/CTV and digital solutions to local businesses, building a data-informed approach that delivers measurable results. You will cultivate relationships, manage a full sales cycle from prospecting to close, and leverage cross-screen media to meet activity and revenue goals.