Strategic Digital Media Sales Executive

NAB Leadership Foundation; Fayetteville (AR); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical plan

401(k) with match

Paid time off

Job summary

TEGNA Inc. is seeking a results-driven Account Executive to grow revenue through digital and TV media solutions, including streaming, online video, and display. You will build strong client relationships, tailor marketing strategies, and manage campaigns end-to-end.

The ideal candidate has a proven sales track record, deep knowledge of digital marketing channels, and strong analytical skills to drive ROI for clients.

Qualifications

• 3+ years in digital media sales or advertising.
• Proven track record of meeting/exceeding targets.
• Strong understanding of programmatic, streaming, display, video & social marketing.
• Excellent communication, negotiation and presentation skills.
• Ability to extract insights from data and analytics.
• Self-motivated, passionate about sales and digital media.

Responsibilities

• Sales & Revenue Generation: Drive sales across digital channels including streaming, online video, display, and content marketing.
• Client Relationship Management: Develop long-term client relationships and upsell additional services.
• Consultative Selling: Understand business goals and recommend tailored marketing strategies.
• Market Research & Lead Generation: Build a pipeline of prospective clients and monitor market trends.
• Proposal Development & Pitching: Create compelling proposals with data-driven ROI.
• Campaign Management & Optimization: Collaborate to execute and optimize campaigns for performance.
• Reporting & Analytics: Review targets and performance with clients and internal teams.
• Collaboration: Align with account management and product teams on campaign strategies.

Skills

Digital media sales

Sales targets

CRM proficiency

Communication

Data interpretation

Tools

CRM software

MS Office

Job description

TEGNA Inc. is seeking a results-driven Account Executive to grow revenue through digital and TV media solutions, including streaming, online video, and display. You will build strong client relationships, tailor marketing strategies, and manage campaigns end-to-end.

The ideal candidate has a proven sales track record, deep knowledge of digital marketing channels, and strong analytical skills to drive ROI for clients.