Cross-Screen Media Sales Executive

TEGNA Inc.; Tyler (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health benefits

401(k) with match

Teladoc access

Paid time off

Job summary

TEGNA Inc. is seeking a proven Account Executive to grow new business and manage a book of advertising clients across cross-screen opportunities in Tyler, TX.

You will engage business owners and agencies, uncover marketing goals, and architect multi-platform solutions with measurable ROI. You will lead the full sales cycle, from prospecting to close, while maintaining a strong pipeline and delivering against revenue targets.

Qualifications

• 5+ years of media, digital, or advertising sales experience with a proven track record of meeting revenue targets.
• Ability to prospect, open new business, and build a self-sustaining pipeline.
• Knowledge of broadcast TV, streaming/CTV, and digital advertising landscape.
• Experience selling to business owners or agencies and leading strategic pitches.
• Strong negotiation, presentation, and relationship-building skills.
• Ability to translate data/analytics into ROI-focused narratives.

Responsibilities

• Drive new business growth by building a strong pipeline of local and regional advertisers across broadcast TV, Premion streaming/CTV, and digital.
• Sell strategically and consultatively by uncovering client goals and tailoring multi-platform solutions.
• Own the full sales cycle from prospecting to closing and revenue attainment.
• Grow and defend the book by expanding accounts and renewals.
• Create data-driven proposals showing ROI from broadcast reach and CTV targeting.
• Manage pipeline, forecast, and collaborate with internal teams to deliver campaigns.

Skills

Proven sales record

New business development

Relationship building

Local advertisers experience

CRM proficiency

Education

Bachelor's degree preferred

Tools

Salesforce

Job description

TEGNA Inc. is seeking a proven Account Executive to grow new business and manage a book of advertising clients across cross-screen opportunities in Tyler, TX.

You will engage business owners and agencies, uncover marketing goals, and architect multi-platform solutions with measurable ROI. You will lead the full sales cycle, from prospecting to close, while maintaining a strong pipeline and delivering against revenue targets.