Digital Media Sales Executive — TV & Streaming Solutions

TEGNA; Tampa (FL); On-site; USD 60,000 - 120,000; Full time

Job summary

TEGNA in Tampa, FL is seeking a results-driven Digital Media Sales Account Executive to drive revenue through digital and TV solutions, including streaming, display, and content partnerships. The role requires a strategic hunter who can build relationships and close new business.

You will identify opportunities, present data-driven proposals, and collaborate with internal teams to optimize campaigns and maximize ROI for advertisers in local markets.

Qualifications

• 3+ years of experience in digital media sales, advertising, or a related industry.
• Proven track record of meeting or exceeding sales targets in a competitive environment.
• Strong understanding of digital marketing channels, including programmatic, streaming, display, video, social, and content marketing.
• Excellent communication, negotiation, and presentation skills.
• Ability to interpret data and analytics to provide actionable insights.
• Self-motivated, with a passion for sales and digital media.
• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus.
• Must possess and maintain a valid driver’s license and be able to travel locally to meet clients.

Responsibilities

• Sales & Revenue Generation: Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
• Client Relationship Management: Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
• Consultative Selling: Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
• Market Research & Lead Generation: Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
• Proposal Development & Pitching: Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
• Campaign Management & Optimization: Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.
• Reporting & Analytics: Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
• Collaboration: Work closely with the account management and product teams to align on campaign strategies, creative assets, and ad placements that meet clients’ needs.
• Performance Management: Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Skills

Digital media sales

Sales targets

Digital marketing channels

Communication

Data interpretation

CRM software

Microsoft Office

Ad management tools

Driver's license

Local travel

Tools

CRM software

Microsoft Office

Ad management tools

Job description

TEGNA in Tampa, FL is seeking a results-driven Digital Media Sales Account Executive to drive revenue through digital and TV solutions, including streaming, display, and content partnerships. The role requires a strategic hunter who can build relationships and close new business.

You will identify opportunities, present data-driven proposals, and collaborate with internal teams to optimize campaigns and maximize ROI for advertisers in local markets.