Media Operations Analyst - Data & Campaign Governance

helenoftroy; Trenton (NJ); Hybrid; USD 70,000 - 88,000; Full time

Benefits offered by this job

Salary + Bonus

Healthcare

Dental

Vision

Paid Holidays

Paid Parental Leave

401(k) with company match

Basic Life Insurance

Short Term Disability (STD)

Long Term Disability (LTD)

Paid Time Off (PTO)

Paid Charitable (volunteer) Leave

Educational Assistance

Job summary

Helen of Troy is seeking a Media Operations Analyst to join our Insights and Analytics team in Morristown, NJ, blending data governance with paid media operations across multiple brands. You will ensure tracking, QA, and campaign data integrity while collaborating with cross-functional partners.

The role emphasizes UTM governance, taxonomy, and end-to-end data flows from campaign setup to reporting, with a hybrid schedule and location flexibility within New Jersey.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or a related field.
• 1+ years of experience in media operations, marketing operations, digital analytics, campaign operations, data operations, or a related function.
• Working knowledge of UTM governance, campaign taxonomy, pixel/tag validation, QA processes, data ingestion, and dashboard reporting.
• Authorized to work in the United States on a full-time basis.

Responsibilities

• Support day-to-day media operations governance across paid media campaigns and tracking requirements.
• Monitor data feeds and dashboards for missing or misclassified data across platforms.
• Own QA processes to ensure end-to-end tracking from launch to reporting.
• Support end-to-end site tracking and PLP implementation.
• Coordinate with teams on media performance inputs, KPI benchmarks, and data sources.
• Maintain media taxonomy, UTM governance, naming conventions, and related documentation.
• Assist data quality controls, issue logs, and escalation processes to reduce manual work.

Skills

Media operations

Data governance

Analytics mindset

Project management

Education

Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field

Tools

Adobe Analytics

GA4

Dashboard tools

Job description

Helen of Troy is seeking a Media Operations Analyst to join our Insights and Analytics team in Morristown, NJ, blending data governance with paid media operations across multiple brands. You will ensure tracking, QA, and campaign data integrity while collaborating with cross-functional partners.

The role emphasizes UTM governance, taxonomy, and end-to-end data flows from campaign setup to reporting, with a hybrid schedule and location flexibility within New Jersey.