Data-Driven Marketing Analyst for Campaign Insights

Hvcu; Town of Poughkeepsie (NY); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Base & Variable Pay

Time Off (Personal/Holiday/Volunteer)

Professional Development

Student Loan Reimbursement

Health Coverage

401(k) Match

Disability Insurance

Loan Discounts

Job summary

Hudson Valley Credit Union is seeking a Marketing Analyst to serve as the data and insight engine for the Solutions team, transforming performance metrics and member data into actionable intelligence. You will ensure campaigns are evidence-based, optimized for results, and aligned with brand and compliance standards.

Join a collaborative team and contribute to targeted campaigns, improved personalization, and measurable marketing outcomes while adhering to BSA training and regulatory

Qualifications

• Bachelor's degree or 2+ years equivalent experience in Marketing/Analytics field.
• Minimum 3 years work in Marketing analytics, segmentation, and dashboarding.
• Familiarity with SQL/BI tools; marketing platforms; data visualization preferred.

Responsibilities

• Provide actionable data insights that enhance campaigns.
• Ensure better-targeted campaigns, improved personalization, and stronger performance outcomes.
• Pull and validate segmentation lists for targeted campaigns.
• Partner with Campaign Managers to design and test audience approaches.
• Collaborate with Operations to maintain accuracy across dashboards and reports.
• Interpret trends and performance insights to guide improvements.
• Recommend personalization and optimization tactics based on analytics.
• Maintain reporting continuity and co-lead migration of enterprise-wide reporting outside Marketing.
• Adhere to Credit Union policies and required training including BSA.

Skills

SQL/BI tools

Marketing platforms

Data visualization

Education

Bachelor's degree in Marketing/Analytics/Statistics or related field

Tools

SQL

BI tools

Job description

Hudson Valley Credit Union is seeking a Marketing Analyst to serve as the data and insight engine for the Solutions team, transforming performance metrics and member data into actionable intelligence. You will ensure campaigns are evidence-based, optimized for results, and aligned with brand and compliance standards.

Join a collaborative team and contribute to targeted campaigns, improved personalization, and measurable marketing outcomes while adhering to BSA training and regulatory